March 30, 2023
Happy Opening Day everyone! With all the analysis of the new rules, I’ve been thinking about how radio can learn from our great pastime. I am a huge Washington Nationals and MLB fan, and I understand the intent of all the new rule changes. The pitch clock, bigger bases, no defensive shifting, and others are supposed to help quicken the “pace of play” and increase offense. Looking at the Spring Training numbers, they do seem to be working. Everyone in the sport is excited about them.
I could see younger players adjusting quicker since rules are always being tinkered with in the minor leagues. I’m surprised though that even veterans are on board. “I love it … I can totally dictate pace.” said future hall-of-famer, and former Nats great, Max Scherzer about the pitch clock. As intimidating as he is, I wouldn’t want him to know I’m disagreeing with him, but sorry Max, I am. To me, the new rules seem not only impulsive but baseball also seems to be changing too much all at once. Radio should take a page out of baseball’s book, but then ball it up and shoot it into the trash can. Oh wait … wrong sport.
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March 23, 2023
As The Ratings Experts, we’re well-versed in the language of Nielsen. We not only know the numbers, we also know where to mine for the nuggets that can reveal why your station is healthy (or not).
However, if you work your way through the fog of war, you’ll find that your ratings are dependent on one metric – Average Quarter Hour (AQH). Everything is dependent on this number … Read More…
March 16, 2023
Streaming now represents 20% of AM/FM radio listening, according to Edison Research’s quarterly “Share of Ear” Q4 2022 study. Did you know this? Are you prepared with the facts to fight perceptions that Pandora and Spotify reach more people or garner a larger “share of ear”?
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March 9, 2023
This blog post has nothing to do with Kindles, e-readers, or anything digital. We are, instead, going to explore the wonders to be found in Nielsen’s eBook. This delightful tome comes your way with every survey, is available in the easy-to-use PDF format, and contains a dizzying array of numbers … and stuff.
The eBook contains the granular details of the survey … Read More…
March 2, 2023
You may have read the recent “Tuesdays with Coleman” blog from Jay Nachlis. The topic was cume conversion – what percentage of your overall cume is P1 to your station? Frankly, this is not a metric that we have paid much attention to in the past.
Recently, this spawned a discussion with one of our clients which had me embarking on a mission. How are stations/formats performing at cume conversion? Read More…
Happy Opening Day everyone! With all the analysis of the new rules, I’ve been thinking about how radio can learn from our great pastime. I am a huge Washington Nationals and MLB fan, and I understand the intent of all the new rule changes. The pitch clock, bigger bases, no defensive shifting, and others are supposed to help quicken the “pace of play” and increase offense. Looking at the Spring Training numbers, they do seem to be working. Everyone in the sport is excited about them.
