September 30, 2021
There was a time when radio stations spent a good number of resources to get to know their listeners. Whether it was auditorium tests, focus groups, or perceptual studies, they gathered important information about their likes and dislikes. More importantly, they learned how these folks felt about their station – and about the competition.
Over the past few years, these important information-gathering activities have become less common, especially in medium to small markets. At the same time, people’s audio options have exploded. The consumer has more choices, and we know less about them. This could be harmful to your station’s long-term success.
Read More…
September 23, 2021
Westwood One recently released a study about radio listening to NFL games. The gist is that those who listen to the NFL on the radio are more engaged than those who just watch the games on television. The study talks – in great detail – about the quality of the audience.
We work with a number of sports stations across the country, and we can state that there is also a vast quantity of people who tune to NFL – and college – football games on the radio.
This may seem counterintuitive….
Read More…
September 14, 2021
The number of natural disasters – fires, floods, hurricanes – that have recently hit the country is mind-numbing. Tens of millions of lives have been turned upside down as a result of these events. Right when residents need news and information, their electricity is out, and internet access is non-existent.
Consider this:
When power is down, people can’t turn to TV to receive important notices.
Downed cell towers can prevent text alerts.
Both of these things affect internet access.
Read More…
September 9, 2021
The best way to get great ratings is to create great radio. Great radio has the ability to attract a large audience, and cume can cure many ills – especially the wobbles that come in the ratings.
That’s programming on the macro level. On the micro level, there is the Nielsen PPM panel. Any information you can garner on how it is constructed from a proportionality perspective is useful knowledge.
Read More…
August 26, 2021
Events and appearances have always been a way for radio stations to separate themselves from the competition. Because of COVID, they suddenly stopped.
Simply put: THEY’RE BACK!
Read More…
There was a time when radio stations spent a good number of resources to get to know their listeners. Whether it was auditorium tests, focus groups, or perceptual studies, they gathered important information about their likes and dislikes. More importantly, they learned how these folks felt about their station – and about the competition.
