December 15, 2016
Over the past few decades polling and survey techniques have become more scientific and we are led to believe more precise. However, the recent presidential election proved that this “exact science” can result in terribly wrong results. How else can you explain that just about every poll had predicted with confidence that Hillary Clinton would be the next president? All Americans now know that the outcome was very different than the polls had projected.
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December 1, 2016
Back when PPM was new on the scene, Coleman Insights shared some valuable ideas about what they coined “the three ‘I’s” – Invisible, Incidental, and Intentional cume listening. These classifications remain valuable today, and we can utilize Nielsen’s software to zero in on the most important group: Intentional listeners.
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November 17, 2016
Digital outlets have boasted about their ability to better target advertising to potential consumers. By knowing what internet sites a consumer has visited, or where they are located geographically, they claim a higher return on the advertising investment. This technique is known as addressable advertising, and it might be ready to get even more sophisticated. The recently announced AT&T acquisition of Time Warner could take this system to the next level.
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November 3, 2016
New data from the National Retail Federation (NRF) forecasts holiday sales to reach $655.8 billion, an increase of 3.6% from last holiday season, with the year-over-year growth outpacing 2015 by 0.4%.
Non-store holiday sales, including online sales, direct-to-consumer, and kiosk numbers, are estimated to jump 7% to $112.35 billion this year.
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October 18, 2016
The saying goes, “Imitation is the highest form of flattery,” which is why I’m stealing a page from my wife’s sales playbook. Over the past few years, she has turned one of the simplest resources into a proactive selling tool, yielding results.
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