March 28, 2017
For decades, radio stations have been beaten up because advertisers did not like the “environment” that surrounded their ad message. In the ‘70s and ‘80s many advertisers did not want their message associated with rock music. In the ‘90’s they stayed away from hip hop. Now, many advertisers are staying away from talk programs, not because their audience is wrong, but because they’re afraid to be associated with the station’s content.
- Is it fair?
- Is it right?
- Does it really matter?
- Do advertisers want to be associated with the audience that likes that format?
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March 24, 2017
The windows are rolled down. Or better yet, the top to that beautiful red convertible is down. And, as the wind gently brushes your hair, your preferred radio personality announces your favorite song is up next and you, without hesitation, proceed to turn your volume to 10. Commencing to joyfully sing as if you and James Corden are engaged in “carpool karaoke,” gliding down the highway with ease. ♪♪Little red Corvette. Baby you’re much too fast. Little red Corvette. You need a love that’s gonna last.♪♪
http://www.usatoday.com/story/life/entertainthis/2016/12/26/george-michael-james-corden-carpool-karaoke-ride/95848692/
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March 10, 2017
Spring cleaning is upon us! It’s the beginning of March, which means people are cleaning out garages and closets, heading outdoors, and casting out winter. The sun is shining, it’s getting warmer and believe it or not, it’s the perfect time to sell, buy, or renovate your home! With cleaning comes some thinking, is your home too small? Are you tired of renting? Or maybe you just need a change. Whatever your influence is, spring is the ideal time for your real estate venture.
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February 24, 2017
No one can argue that 2016 was not a year of ups and downs. The entertainment industry was hit hard with loss all year long as some of the most memorable performers passed away. Musical icons who influenced us all, trailblazers who defined genres, and young performers who were sculpting their careers – 2016 didn’t make distinctions; it took them all.
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February 2, 2017
Patriots or Falcons fan? Democrat or Republican? 18-34 or 25-54? With each of these, we quickly form a mental image of the person who falls into one of these categories. And that’s OK – up to a point. We need ways to make sense of our world, and broad categories help us start the process of communicating with the group we are trying to reach.
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