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Every NFL fan knows that when there is a questionable referee call, the coach has the opportunity to challenge the call. At that time, an independent panel reviews the call and they have three choices:
Over the past few decades polling and survey techniques have become more scientific and we are led to believe more precise. However, the recent presidential election proved that this “exact science” can result in terribly wrong results. How else can you explain that just about every poll had predicted with confidence that Hillary Clinton would be the next president? All Americans now know that the outcome was very different than the polls had projected.
Back when PPM was new on the scene, Coleman Insights shared some valuable ideas about what they coined “the three ‘I’s” – Invisible, Incidental, and Intentional cume listening. These classifications remain valuable today, and we can utilize Nielsen’s software to zero in on the most important group: Intentional listeners.
Digital outlets have boasted about their ability to better target advertising to potential consumers. By knowing what internet sites a consumer has visited, or where they are located geographically, they claim a higher return on the advertising investment. This technique is known as addressable advertising, and it might be ready to get even more sophisticated. The recently announced AT&T acquisition of Time Warner could take this system to the next level.
New data from the National Retail Federation (NRF) forecasts holiday sales to reach $655.8 billion, an increase of 3.6% from last holiday season, with the year-over-year growth outpacing 2015 by 0.4%.
Non-store holiday sales, including online sales, direct-to-consumer, and kiosk numbers, are estimated to jump 7% to $112.35 billion this year.
