Your custom request has been sent. We’ll contact you if we have any additional questions.
* Indicates a required field.
For years we all have heard about the media buyer who just wants to get the buy off of their desk. They look at a ranker and get proposals from the top ten stations, and end up buying those five that come in with the lowest CPP. Format does not matter, nor does what the station means to the community. Most damaging is the failure to consider if these stations’ listeners are right for this particular account.
The 2016 All Access Worldwide Radio Summit was packed with some of the industry’s most recognized names and top talent.
During one particular session, Entercom’s Pat Paxton directed an important question towards his panel. Immediately following, the room filled with a sense of built-up frustration and pessimism.
Yesterday I presented our latest industry webinar, “Radio and Pureplays: Keeping the Ad Dollars that Belong to Us.” Take a look at some of the highlights and see what you can use to your advantage.
It’s true, in the unique world of Nielsen Audio ratings, 5 minutes of listening can count as 15 and 8 minutes might not count at all. It’s all about the quarter-hour, people.
Spring has sprung folks, and it’s time to cash in on its arrival. While many of us may have had trouble adjusting to our missing hour last week, it’s also refreshing to have those extra rays of sunshine at the end of the work day. Soon we’ll all be breaking out our lawn mowers to tackle those long blades of grass that seem to have sprung up overnight, and our weekly mowing sessions will begin. In addition, the smell of mulch will fill the air as neighbors start planting, gardening, and working on other landscaping projects.
