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In almost any circumstance there’s an opportunity to sell. Perhaps it’s a product or service. It may be something as simple as assuring legitimacy or gaining trust. Regardless of the situation, there are most likely some selling tactics that can provide a benefit or two.
According to a report published by Business Insider, ad tech specialists will have more opportunities to gain a larger foothold in the realm of advertising spending as a result of less human mediated manual sales and more real real-time bidding. These are poised to dominate the advertising spending space going forward.
Radio has been living in fear of Pandora and the other pure plays for some time. In the weeks leading up to Christmas 2014, there was much speculation that, with the amount of online choices available, consumers would abandon their traditional holiday listening choices.
Then, the cold winds blew in from the north and reality prevailed.
“All animals are equal, but some animals are more equal than others.”
― George Orwell, Animal Farm
Is every pair of ears worth the same amount to every advertiser? The answer is no. Certain audiences are worth substantially more to a given advertiser, depending on the age, sex, race/ethnicity, or geographical makeup of the audience and how well that audience matches the consumers looking for a particular product or service.
And now there’s more data. From time to time, we all need to take a closer look at our Scarborough data, and now you will find that the smoking category has been opened up to provide more information on the smoking habits of your listeners, including how much and how often they smoke, as well as how many times they have tried to quit.
This added information provides tremendous opportunities for revenue growth, especially with the recent healthcare changes.
