June 2, 2016
In the two and a half years since Nielsen took over Arbitron, they have released numerous studies and papers highlighting the strength of radio and its value to both listeners and advertisers. At the same time, industry leaders, such as Pierre Bouvard at Westwood One, have compiled effective slide decks about the value of radio. I commend their openness to share these decks with the industry. We at Research Director, Inc. have armed our clients with similar ammunition demonstrating why radio remains a vibrant form of audio entertainment and a desirable option for advertisers.
Read More…
May 19, 2016
According to the InsideRadio article, “Inside Story: Music Only One Key To Urban Contemporary Rise,” in the summer of 2015, the Urban Contemporary format broke records for listening when the format peaked with a 3.7 share of the 6+ audience. The gains that the Urban Contemporary format experienced were not exclusive to the 6+ demo as the format experienced growth in the 25-54 demo as well. In the 25-54 demo, the growth was consistent throughout the 2016 calendar year, starting with a 4.2 in January to a 4.4 in March. According to the March 2016 National PPM Format Trends, Urban Contemporary finished fourth overall behind Top 40, Country, and Hot AC.
Read More…
May 5, 2016
For years we all have heard about the media buyer who just wants to get the buy off of their desk. They look at a ranker and get proposals from the top ten stations, and end up buying those five that come in with the lowest CPP. Format does not matter, nor does what the station means to the community. Most damaging is the failure to consider if these stations’ listeners are right for this particular account.
Read More…
April 21, 2016
The 2016 All Access Worldwide Radio Summit was packed with some of the industry’s most recognized names and top talent.
During one particular session, Entercom’s Pat Paxton directed an important question towards his panel. Immediately following, the room filled with a sense of built-up frustration and pessimism.
Read More…
April 8, 2016
Yesterday I presented our latest industry webinar, “Radio and Pureplays: Keeping the Ad Dollars that Belong to Us.” Take a look at some of the highlights and see what you can use to your advantage.
Read More…
