June 4, 2014
There has been a perception that Arbitron’s (now Nielsen) transition to PPM in the country’s largest markets has resulted in ratings compression. It is a hard idea to refute when you look at an AQH rating ranker and find multiple stations tied with a 0.5 (for example), and often only 0.1 or 0.2 of a rating point can separate a dozen radio stations in a given market. If you accept the notion that perception is reality, then all of these stations are tied, and on a cost per point basis there is no difference.
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May 22, 2014
Over the past few years, political ad spending has exploded. From local to presidential, political campaigns have long used television to get their message out. The 2012 presidential election saw the two major candidates and their supporters spend nearly a billion dollars on television advertising, after Rick Santorum dropped out of the Republican primaries on April 11, 2012.
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May 8, 2014
We always knew it was true. Now comes news that Nielsen has used its capability to match actual exposure to radio ads with actual consumer purchase information to prove it. Every dollar spent on radio gives an average of more than $6 of incremental sales1. Not only does radio work for advertisers, it provides “an ROI double that of even the best results from many recent studies of digital and TV media2.” Read More…
May 1, 2014
After nearly a century in business, many feel that radio suffers from an inferiority complex. If broadcasters don’t talk about what makes our medium great, no one else will. Don’t expect the TV or the digital-only sales rep to talk about radio’s advantages – that is our job.
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April 17, 2014
Do you know who your listeners are? And please don’t tell me Adults 25-54. I mean, do you really know who your listeners are? Don’t get me wrong, age is certainly important, but I really want to know who they are. Where do they live and work? What’s their income, education? Where do they shop and what are they buying? How much time do they spend online? What do they drive? Do they own a home or have children? How about pets? What are their hobbies and interests?
All these details not only set you apart from your competition, but should be of upmost importance to your advertisers.
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