When 5 = 15 and 8 = 0, or, WORK THAT CLOCK!
April 5, 2016
It’s true, in the unique world of Nielsen Audio ratings, 5 minutes of listening can count as 15 and 8 minutes might not count at all. It’s all about the quarter-hour, people.
Hot Topics
Hot Topics
Spring Has Sprung! Cash in on Its Arrival!
March 24, 2016
Spring has sprung folks, and it’s time to cash in on its arrival. While many of us may have had trouble adjusting to our missing hour last week, it’s also refreshing to have those extra rays of sunshine at the end of the work day. Soon we’ll all be breaking out our lawn mowers to tackle those long blades of grass that seem to have sprung up overnight, and our weekly mowing sessions will begin. In addition, the smell of mulch will fill the air as neighbors start planting, gardening, and working on other landscaping projects.
#RadioMatters #NowHashtagThat #ResearchDirectorIncShowsOnlyTheTruth
March 10, 2016
So do we, as an industry, continue to allow people to say “Oh, Radio has died,” “No one listens to Radio anymore,” “Radio is so antiquated,” or do we finally fight back and show them the data of how ALIVE, KICKING, VIBRANT RADIO really STILL is?!?
Fake It ‘til You Make It …
February 25, 2016
If you work in sales, you may have heard someone suggest the “fake it ‘til you make it” approach to professional success. Some situations might call for this mindset, such as addressing a lack of confidence or continuing to smile and positively influence others when having a bad day. HOWEVER, “fake it ‘til you make it” can often times become counter-productive.
What’s in Your Wallet? My Tax Refund!
February 11, 2016
The IRS reports that U.S. residents received over $306 billion in tax refunds last year. In fact, 73% of tax returns processed yielded a refund. That means that nearly three-quarters of the taxpayers in your market will be walking around with an average of $2,797 in their pockets pretty soon. How do you reach them? RADIO!
