February 6, 2014
These days, marketers seem to have an almost endless array of outlets in which to advertise. With the explosion in channels, programs, and options, it can be easy to lose sight of one of advertising’s most important elements, and that is the end users.
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January 31, 2014
Over the past couple of years, music discovery has seen some intense segmentation. There are now a hundred or more different ways you can find new music. Despite all of the new music apps and websites, radio has shown its inherent value. According to a Nielsen study, nearly half (48%) of all music consumers discover music most often though the radio. Music discovery through friends and family comes in second with only 10% and YouTube in third with 7%.
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January 23, 2014
Radio functions as an effective medium for communication and it also plays an important role in educating the public. Radio not only helps to inform the public; it also inspires the public to want to learn more. Radio helps to shape people’s attitudes, people’s interests, and people’s opinions. Because of Radio’s ability to be with us at home, in the car, or at work, and regardless of one’s age, race, gender, the time of day, or listening location, people depend on Radio for its educational and informational content.
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January 16, 2014
Today we begin a six-part series highlighting the advantages of radio as an advertising medium. Our first blog discusses how radio offers both tremendous reach and amazing targetability.
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January 9, 2014
How does the advertising community perceive your station? Do they understand who your target audience really is? Even if advertisers’ perceptions aren’t true or fair, perception becomes reality and then becomes a potential objection that you need to address.
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