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News & Events

News & Events

All Access Audio Summit

March 30, 2021

Don’t miss the All Access Audio Summit on April 21 & 22. Research Director, Inc.’s Charlie Sislen will be participating in the following session…

Nielsen Audio — What’s the Future of Measurement as It Pertains to Radio Programming? Radio in the top 50 markets lives and breathes by Nielsen PPM scores. Those markets 51+ are still using Diary methodology. Does the current PPM device help or hurt programming? Many say it’s out of step with radio’s current needs. Is Nielsen accurately capturing what’s happening and we just don’t like the results? Or, does Nielsen need to update its technology to better sample radio users in all the ways that, currently and in the future, more accurately measure radio listening and consumption in all of its forms?

Registration is here.

Christian Music Broadcasters Momentum 2021 Conference

March 30, 2021

Momentum is Christian Music Broadcasters’ LIVE event in Orlando on June 2-4, 2021. Charlie Sislen, Partner at Research Director, Inc. will be participating in a breakout session titled “How to Grow Your Audience in a Post COVID World.”

More information is available here.

Rx for ‘Rona Ratings? Brandwidth interviews Charlie Sislen

May 27, 2020

We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions, and revenue. Our own veteran ratings expert Charlie Sislen reveals what Research Director, Inc. is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets. Check it out here.

Language of Business Interview with Charlie Sislen 5/22/20

May 26, 2020

The #1 place for listening to the radio is in the car. The #2 place is at work. But when nobody’s driving…and people are working from home…what happens to the radio stations? The Language of Business looks at how social distancing and working from home has affected the radio business. Listen here!

Language of Business Interview with Charlie Sislen 5/13/20

May 1, 2020

Check out this interview with Charlie where he discusses changes in media ratings and the effects on radio stations and advertisers.