December 10, 2019
Can radio advertising drive web site visits and Google searches? All recent studies clearly answer that question with a resounding YES! Multiple national studies have shown that, in most cases, when an advertiser adds radio to their ad campaign, internet traffic for that advertiser grows.
A recent Westwood One study of 300+ auto dealers shows that AM/FM radio results in a 17% lift in web visits to the dealer’s web site. Clearly a success.
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December 3, 2019
You have likely seen the Cumulus Media/Westwood One study on the effectiveness of radio campaigns for a jewelry store. If not, check it out here.
This is an excellent piece of research. It does a great job marrying the reach and frequency of radio with web analytics. This is exactly the type of research radio needs to publicize more frequently.
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November 14, 2019
Each year, effective with the October PPM and Fall diary books, updated population numbers are incorporated into Nielsen Audio’s radio audience estimates. Changes within the market population can significantly impact the audience estimates that Nielsen Audio reports, even if panelists’ or diarykeepers’ listening hasn’t changed at all.
How is this?
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October 29, 2019
Yes, it’s that time of year when radio stations across the country start playing the usual suspects – Thriller, The Monster Mash, Don’t Fear the Reaper – and I’m ready to enjoy the goosebumps that Vincent Price’s maniacal laughter raises. While we enjoy the annual ritual of these “spooky” classics, we’re reassured by our knowledge that there’s no such thing as ghosts. But perhaps that’s not as true as we might think – especially in a few radio stations that have reported some interesting phenomenon. And as you might suspect, many of these occurrences took place with DJs working the graveyard shift alone. Here are some of their stories.
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October 15, 2019
I ran across an interesting Q&A in Ad Age. It was with Augustine Fou, a former marketer turned ad fraud researcher. Here is his money quote in response to how much fraud there is in digital advertising: “Between one percent and 100 percent. There are no zero percent fraud campaigns …”
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