November 17, 2016
Digital outlets have boasted about their ability to better target advertising to potential consumers. By knowing what internet sites a consumer has visited, or where they are located geographically, they claim a higher return on the advertising investment. This technique is known as addressable advertising, and it might be ready to get even more sophisticated. The recently announced AT&T acquisition of Time Warner could take this system to the next level.
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November 3, 2016
New data from the National Retail Federation (NRF) forecasts holiday sales to reach $655.8 billion, an increase of 3.6% from last holiday season, with the year-over-year growth outpacing 2015 by 0.4%.
Non-store holiday sales, including online sales, direct-to-consumer, and kiosk numbers, are estimated to jump 7% to $112.35 billion this year.
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October 18, 2016
The saying goes, “Imitation is the highest form of flattery,” which is why I’m stealing a page from my wife’s sales playbook. Over the past few years, she has turned one of the simplest resources into a proactive selling tool, yielding results.
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September 28, 2016
Hopefully you were fortunate enough to attend the radio industry’s 2016 gathering in Nashville last week. My sense of the mood of the attendees was that people are challenging themselves and their teams to be looking for new ways to serve our dual clients – listeners and advertisers. The future has its challenges but will be bright for those that are the best at providing workable solutions for our client’s problems.
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September 14, 2016
Radio always adapts to whatever it’s confronted with. July 1, 1941, television viewers saw their first 10-second advertisement; and RADIO adapted. In the late 1970s, walkmans (portable audio cassette/tape players) became the craze; and RADIO adapted. On October 23, 2001, the iPod was born (The iPod is a line of portable media players and multi-purpose pocket computers); and RADIO adapted. July 1, 2002, Sirius was officially launched; and RADIO adapted. And, I remember attending the NAB/RAB Orlando conference in 2013 when iTunes Radio launched on September 18, 2013. The launch of iTunes Radio was the talk of the conference that day and guess what; RADIO adapted.
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