June 28, 2017
Advertisers are convinced they need a digital campaign. All that many care about, including some of the largest advertisers, is getting the right eyeballs to see their ad as cheaply as possible. On the surface this seems to make sense. The solution is programmatic buying, which is presently being led by Google AdSense.
A recent Washington Post article proved that the devil is in the details. Many major and sophisticated advertisers, including Macy’s and IBM, went the route of programmatic advertising. The consequences of this decision had a negative outcome.
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June 16, 2017
Despite the fact that over the past 12+ years I have supported sales people by mining data to provide materials that help put a station’s best foot forward, overcome advertisers’ objections, and ultimately assist them in winning business, I am not a sales person.
There are those who will debate this, insisting that everyone, in every business, no matter what their title, is in fact a sales person. The idea being that your attitude, customer service, quality of work, etc. all play a part in “selling” your business. And, while this may be a topic for another blog, that’s not my intent for today.
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June 2, 2017
I’m a woman with a four-year college degree, a respectable income, investments, and a child (who attends private school). I own a pet, two cars, my own home, which I have refinanced before. I have loans, I travel (both domestically and internationally), I volunteer, I attend church, I donate money to various organizations, I have between 6 to 10 credit cards with interest rates in very respectable ranges, and all three of my reported credit scores are above 720. Oh, and did I mention that I’m black/African American?
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May 19, 2017
You knew that our world had changed when the term “Alternative Truth” became part of our lexicon. While everyone can have opinions, there is only one truth.
No, this is not a political debate, or an argument on the merits of our current federal government. This has to do with the marketplace perception that radio is dead. Okay, dead might be overly dramatic, but many believe that radio listening is eroding.
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May 9, 2017
At the recent All Access Worldwide Radio Summit, Nielsen displayed the latest devices that will capture participants’ radio listening. Unlike the present PPM device, in my personal opinion, this new device is a game changer. So what is so special about these new PPM devices?
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