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Formats including sports, talk and all-news are migrating from their traditional spot on the AM dial to reside on the FM dial. It has become a growing, and surprising, new trend in radio. Revenue, sound and reach are the three major factors contributing to this transition.
A ranker may tell you how many people are listening, but it doesn’t tell you what kind of people. It’s the old quantity vs. quality debate, and with radio it’s more relevant than ever. Ask yourself, what kind of people do I want to reach with my message? What are their interests? What are their lifestyles like? And how can I incorporate that into my messaging? Qualitative data provides such a rich reservoir of information about the people you’re trying to target.
Let’s face it, sure there is an influx of New Media knocking on our door (laptops) every time we turn around. Your email notification probably just dinged with a new company asking you to sign up. And, you’ve probably heard the buzz that because of all of this New Media, it has resulted in Broadcast Radio suffering. Well don’t believe the hype. Here’s why…
We all remember them from grade school. The kid who sat in the first row of the class and had all of the answers. Back then, these high achievers were often outcasts and their vast knowledge was looked down upon.
But what can we learn from this group?
My last blog focused on the difference between 25-54 and 35-64 year-old consumers and ways 35-64 can compete in a 25-54 world. As a refresher, both of those groups share the 35-54 year-old segments, which left the difference of the 25-34 and 55-64 age cells.
But, what if you are 18-49 in a 25-54 world? How do you compete there?
