June 5, 2012
Filed Under: Ask the Experts
Question: What is it about the 3pm hour that often makes it radio’s most listened-to time on the weekdays?
Answer: In PPM markets, the 3pm hour is frequently radio’s biggest in terms of Average Quarter-Hour audience on weekdays. This isn’t the case in every market, and it certainly can vary from survey to survey. But we frequently see 3pm at the “top of the charts” and it begs the question…why? What is it about that hour of the day that pushes radio’s overall listening levels to daily heights?