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Filed Under: Hot Topics
How often have you lost business because of false perceptions about your listeners? Do you encounter the objection: “you don’t have the right listeners”? You may also hear the following: your audience is not the right demo (too old or too young), ethnicity (example: no urban dictates), not the right geographic reach, etc., etc., etc.
You most likely won’t be able to change the minds of these buyers. So what can you do?
Filed Under: Hot Topics
Nielsen recently announced they are scuttling the paper diary in favor of a digital version. The expected install date is late in 2025 so we have plenty of time to ponder what effect this will have in non-PPM markets.
Facts are scant at this point so the conversation surrounding this change is mostly speculative.
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Have you ever reached for a goal that you really thought was unattainable? Gone after the one big local direct advertiser you knew was a huge stretch? An advertiser you knew was a perfect fit for your station, yet they “don’t buy radio”? Or they “tried it once and it didn’t work”? I am sure you know a few of these types of advertisers. What do we need to do to cut through and get their attention and appointment?
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You are probably wondering why Research Director, Inc. is talking about this topic in a blog. What does courage in the workplace mean to you? This topic hits home for me as I have dealt with many challenges this past year, both personally and professionally. Honestly, some of these challenges I am not sure how I got through them.
Keep reading and I promise to connect the dots … Read More…
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Earlier this year, I switched roles at Research Director. I am now on the Information Systems team. We are referred to as IS, InfoSys, and “hey you.” Okay, I’m joking about that last one. I bet you’re wondering, “Okay, so? What does your team’s name have to do with anything?”
I’m getting there …
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As you may know, the whole ChatGPT-slash-AI experience has caused quite a stir – especially in radio circles. Will computers replace live personalities, writers and <gasp> consultants?
I was tipped off to the new Google AI program Bard by Beau Phillips in his REVERB blog (a good weekly read, BTW). I joined the wait list, and within two hours I was invited to join the experiment. Read More…
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How many times have you pulled out all the stops to close a piece of business only to lose it? How do you differentiate yourself and your station from the rest of the pack? Would you like a secret weapon to close a piece of business? This weapon is Closing Ratios. Read More…
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It’s only appropriate that we talk about cannabis on 4/20. Did you know that this number is in reference to 4:20 pm? This is the time at which some San Rafael, CA high school students regularly met to try to locate an unattended plot of cannabis plants. Do you have another reference for 420? We can give you a few more …
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Your station’s ratings can be a source of joy or sorrow. Let’s say your station garners an older-skewing demographic – one that likely has a large portion of Adults 55+ (or even 65+). Your clients want Adults 18-49 or 25-54. What do you do?
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As you are likely aware, we specialize in analyzing Nielsen data for radio stations across the country. We have been doing so for over 30 years. For many of our clients, we are not The Ratings Experts, we are the ratings whisperers. In short – we help programmers know their numbers.
How do we do this? Is it alchemy or legerdemain? No, it is with something we have dubbed The Programming & Ratings Toolbox. “What is that?” you say? It contains the following elements – all designed to gain a deeper understanding of your station’s Nielsen data. Read More…
