Archive
October 4, 2023
Filed Under: Hot Topics
As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The Ratings Experts from RESEARCH DIRECTOR, INC, along with our radio compatriots from XTRENDS take another stab at the numbers. This is our second look at SEPTEMBER – a month lauded and lamented in both story and song. This particular segment ran from AUGUST 17TH through SEPTEMBER 13TH. Sort of SEPTEMBER-ish. It did feature a mandatory three-day weekend, the return of reading, writing and ’rithmatic – plus the beginning of football follies. How all this affected radio ratings is about to be revealed.
Read More…
October 3, 2023
Filed Under: Hot Topics
Why does SEPTEMBER serve as the muse for so many songwriters? Why not the AUGUST of my years? Would the 21st night of OCTOBER have worked just as well? Could we wake up when DECEMBER ends? Truly baffling. But neither The Ratings Experts from RESEARCH DIRECTOR, INC. nor the numbers wonders from XTRENDS make our living writing songs. We just analyze data. Specifically, for the SEPTEMBER survey. This one ran from AUGUST 17TH through SEPTEMBER 13TH. It featured a long federally-mandated weekend, rush of back-to-school days and the initiation of gridiron hostilities. Here’s how it went:
Read More…
September 28, 2023
Filed Under: Hot Topics
Are you tired of the same old station promotions? How does your station determine the right promotions and contests? How do you know if your audience will relate or participate?
Would you like to have a secret formula or process?
Read More…
September 21, 2023
Filed Under: Hot Topics
Recently, Dan Mason posted an open letter to Nielsen on his LinkedIn page suggesting it is ”long overdue” that we re-think how demographics are broken out. In case you missed it, here are his suggestions:
- Change 12-17 to 12-19
- Change 18-49 to 20-40
- Change 25-54 to 41-64
Read More…
September 14, 2023
Filed Under: Hot Topics
This is re-printed with the permission of Jeff Schmidt who is the SVP of Professional Development for the Radio Advertising Bureau.
“I considered listening to the radio today” was how the text exchange with my son Carver began. Carver is a software engineer at Apple in Austin, Texas. In some ways, Carver is a typical 20-something, and here is a proud dad coming through; in many ways, he’s exceptional. He loves to try and get under his radio-loving father’s skin, thus the way he started the text.
Read More…
September 7, 2023
Filed Under: Hot Topics
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the buckaroos from XTRENDS – are back in the saddle again for our final look at the AUGUST survey. This has been a labor of love for nearly 11 years, and we will always appreciate the fact that JOEL DENVER with All Access got us started on this journey.
Henceforth – a word that is not used often enough – this is our new home. If you like to keep up with the ratings fates and fortunes in the top PPM markets, make sure you sign up for our Hot Topics blog (link below).
Read More…
September 6, 2023
Filed Under: Hot Topics
Welcome back to part two of our Radio Ratings Product. The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the math mavens from XTRENDS – are here to bring you the ups and downs and ins and outs of another set of PPM markets.
As you are likely aware, this column has been featured on ALL ACCESS for the better part of 11 years. It is the same format but now on a new frequency. We now publish it via our Hot Topics blog. If you haven’t signed up for it yet, please do so. The link is at the end of this article. Read More…
September 5, 2023
Filed Under: Hot Topics
Hello, is there anybody out there…? After 11 years of penning this column for the fine folks at ALL ACCESS, The Rating Experts from RESEARCH DIRECTOR, INC. – along with the intrepid numbers crunchers from XTRENDS – are continuing the tradition but on a new platform. Henceforth, this here missive will be part of our HOT TOPICS blog. Same in-depth analysis along with the usual dose of snark but in a new location. We encourage you to sign up for our blog so you don’t miss another action-splattered issue. Read More…
August 31, 2023
Filed Under: Hot Topics
One of the worst parts of being an adult is realizing you have to plan what you are having for dinner every single night for the rest of your life. It’s a constant struggle in my household. My wife is a great planner but, after working eight hours a day, the last thing she wants to do is organize a meal. It’s probably the same at your house …
Read More…
August 24, 2023
Filed Under: Hot Topics
Last week, in this very missive, we talked about how to advertise to millennials. Radio connects with people of all ages, and contrary to popular belief, even to millennials and Generation Z. According to a recent study conducted by Katz Radio Group, the average time an adult 18 years or older has had a favorite radio station is 18 years.
Can you guess what the timeframe is for a very important subset of Generation Z, Adults 18-34? Read More…
As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The Ratings Experts from RESEARCH DIRECTOR, INC, along with our radio compatriots from XTRENDS take another stab at the numbers. This is our second look at SEPTEMBER – a month lauded and lamented in both story and song. This particular segment ran from AUGUST 17TH through SEPTEMBER 13TH. Sort of SEPTEMBER-ish. It did feature a mandatory three-day weekend, the return of reading, writing and ’rithmatic – plus the beginning of football follies. How all this affected radio ratings is about to be revealed.
