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In 2023, there is no shortage of ways to reach millennial consumers. This generation (much like Gen Z) has the need to be constantly connected and is accustomed to spoon-fed advertising, with little to no extra work required on their part. Trust me – I was born in 1987 so I’m an active member of this club. Read More…
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You probably read the Inside Radio article about Nielsen’s plans to change how they gather ratings information in diary markets. The new system is called mSurvey and is slated to be implemented in late 2025. Read More…
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There is a wealth of information about radio station listeners through which we can create basic profiles of our audience. So how do you determine what type of information to include in your profile?
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When was the last time you saw a bumper sticker on a car? Let me amend that. When was the last time you saw a radio station bumper sticker on a car? You youngsters in the audience may not be aware, but there was a time when almost every radio station handed these things out at events and – shocker – people stuck them on their bumpers.
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New data is available every month in PPM markets. Depending on the market, diary data releases two times, four times, or 12 times per year. For most markets, Scarborough consumer data releases twice per year. All of this information can be overwhelming. So how do you determine what to consider when profiling your listeners?
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Even if you were a communications major, you may not know the phrase “medium is the message.” With apologies to the communications theorist Marshall McLuhan, this week’s missive is about the value of knowing your stations’ median age, or the median is the message.
First, let’s review the basics. Nielsen describes median age thusly: “…if you lined up all the listeners to the station from youngest to oldest the person in the middle would represent age for that station.” This is from the Tapscan Median Age report.
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Did you think we were going to talk about exercising your abdominal muscles? Well, that might be a topic for another blog. Today, we are referring to your spot radio core business.
Similar to many industries, radio is going through a tremendous transition. People have a vast number of options for their audio entertainment. This gives radio station management opportunities to increase their top line by focusing on new revenue opportunities. Where are these opportunities?
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Nielsen recently released a report on baseball and radio. The big takeaway was that flagship stations for MLB franchises saw a tremendous spike in listening levels on Opening Day. This was not a surprise to us as we have been fortunate to work with some highly successful sports stations and have tracked the progress of many others.
Any baseball fan will tell you that the sport thrives on radio. Even though the new MLB rules have lessened the time color commentators can tell their story, the pastoral nature of the game is a natural fit for radio. Read More…
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Do you ever find yourself staring at a bunch of numbers trying to decide what is best to use? Are you looking/needing a quick way to pick the right information to use to tell the best story for your station?
Many of us find it difficult to select the right data to use in a sales pitch for a prospective client.
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Do you ever struggle to tell the best story for your station? Don’t quite know how to show that you are a great “match” for the advertiser? Need a general format for finding and telling your story?
Well, at Research Director Inc. we are experts at finding and telling your story. Remember … you will be most successful in your matchmaking efforts if you can show that the two parties have a lot in common.
Here are a few “golden rules” to find the best match between your station and the advertiser. Read More…
