How’s your TSL?
How’s your TSL?
Market TSL is the size of the listening pie that is available to you. It will vary by survey and has a direct impact on your overall ratings performance.
With Instant Answer, you can quickly compare your TSL trend with that of the market – in whatever demo you choose.
For example, let’s say you’ve been watching a steady decline in your TSL over the last 6 to 8 surveys. Taken out of context this could point to a product problem. However, with Instant Answer you could see if you’re pacing with the market (or not). This can help you make a more informed decision on any product issues.
Instead of sitting at your computer running report after report, you get a complete view of your performance over a 14-book trend. This saves you time so you can quickly focus on the issues that will make a difference in your ratings.
But wait, there’s more. The Ratings Experts at Research Director, Inc. work with you to provide perspective on your numbers. We are part of your programming team.
For a limited time, we are offering you a free ratings review. We’ll run a limited version of Instant Answer for your station (and a competitor). This includes a free on-line walk-through and analysis.
Our mission at Research Director, Inc. is to help you win. Let’s get started.
Please complete the form below and Tyler will contact you to get the ball rolling on your free ratings review.
PLEASE NOTE: You must be a Nielsen Audio subscriber in good standing. Your Market Manager or Operations/Program Director will need to submit an authorization form to Nielsen that allows us to access your data. In some cases, you could incur a sales tax charge from Nielsen for allowing Research Director to access the data. Complimentary ratings review is available once per group per market. Contact us for more information.