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Filed Under: Hot Topics
You knew that our world had changed when the term “Alternative Truth” became part of our lexicon. While everyone can have opinions, there is only one truth.
No, this is not a political debate, or an argument on the merits of our current federal government. This has to do with the marketplace perception that radio is dead. Okay, dead might be overly dramatic, but many believe that radio listening is eroding.
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At the recent All Access Worldwide Radio Summit, Nielsen displayed the latest devices that will capture participants’ radio listening. Unlike the present PPM device, in my personal opinion, this new device is a game changer. So what is so special about these new PPM devices?
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It’s certainly no secret that the type of music you listen to can and does affect your mood. Feeling angry and confused? Maybe you’ll listen to Come As You Are by Nirvana. In a good mood and feeling a little defiant and cheeky? Perhaps it’s time for Beyoncé’s Put A Ring On It. And for me, after a particularly nasty break-up when I was in my mid-20s, I turned to Wasted Time by the Eagles, hoping I might find some comfort and clarity after the 430th repetition.
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Remember a couple of years ago when Nielsen announced Total Audience Measurement? And, remember our excitement about the prospect of a single ratings metric that combines all audio listening in your market?
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Relationship building is the core of all modern selling methods. Your ability to improve and maintain long-term client relationships is the foundation for your success in the media industry. Relationship building requires a clear understanding of the dynamics of the selling process as they are experienced by your clients.
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For decades, radio stations have been beaten up because advertisers did not like the “environment” that surrounded their ad message. In the ‘70s and ‘80s many advertisers did not want their message associated with rock music. In the ‘90’s they stayed away from hip hop. Now, many advertisers are staying away from talk programs, not because their audience is wrong, but because they’re afraid to be associated with the station’s content.
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The windows are rolled down. Or better yet, the top to that beautiful red convertible is down. And, as the wind gently brushes your hair, your preferred radio personality announces your favorite song is up next and you, without hesitation, proceed to turn your volume to 10. Commencing to joyfully sing as if you and James Corden are engaged in “carpool karaoke,” gliding down the highway with ease. ♪♪Little red Corvette. Baby you’re much too fast. Little red Corvette. You need a love that’s gonna last.♪♪
http://www.usatoday.com/story/life/entertainthis/2016/12/26/george-michael-james-corden-carpool-karaoke-ride/95848692/
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Spring cleaning is upon us! It’s the beginning of March, which means people are cleaning out garages and closets, heading outdoors, and casting out winter. The sun is shining, it’s getting warmer and believe it or not, it’s the perfect time to sell, buy, or renovate your home! With cleaning comes some thinking, is your home too small? Are you tired of renting? Or maybe you just need a change. Whatever your influence is, spring is the ideal time for your real estate venture.
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No one can argue that 2016 was not a year of ups and downs. The entertainment industry was hit hard with loss all year long as some of the most memorable performers passed away. Musical icons who influenced us all, trailblazers who defined genres, and young performers who were sculpting their careers – 2016 didn’t make distinctions; it took them all.
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Patriots or Falcons fan? Democrat or Republican? 18-34 or 25-54? With each of these, we quickly form a mental image of the person who falls into one of these categories. And that’s OK – up to a point. We need ways to make sense of our world, and broad categories help us start the process of communicating with the group we are trying to reach.
