Posts in "Hot Topics"
October 31, 2013
Filed Under: Hot Topics
Let’s face the facts; we would all like to be more successful in our sales careers. Regardless of what our hurdles may be, we can probably agree that we crave more time for our sales efforts. After all, the more time we spend contacting prospects, the more likely we are to get a sale (to use a common sports analogy, “You miss 100% of the shots you don’t take”).
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October 24, 2013
Filed Under: Hot Topics
A good sales person knows the features of their product or service like the back of their hand. They can paint a picture of their company for the customer that makes them sound as grand as the ceiling of the Sistine Chapel. But does the customer want to buy the features of a company? No. They want to know what’s in it for them.
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October 17, 2013
Filed Under: Hot Topics
Much has been discussed about the digital dashboard that is now appearing in many new cars. Several industry experts have made statements that have been misinterpreted that the radio will disappear from the car dash. While there are no plans for this to happen, radio’s monopoly on the dashboard is eroding. How we, as broadcasters, react to this competitive threat is important.
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October 10, 2013
Filed Under: Hot Topics
Sleigh Bells Ring
Can you hear it? Shhhh … listen. Ring a ling a ling … hear the bells? That’s the sound of the Program Director chomping at the bit to start playing Christmas music NOW if they could. But, stop it, you overzealous musical powers that be. We’ve barely packed away our bathing suits. (♪♪ hmmm … hmmm … Margaritaville … ♪ ♪)
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October 3, 2013
Filed Under: Hot Topics
Radio cares because of one word … OPPORTUNITY! The Affordable Care Act (ACA), or Obamacare, will bring a number of different opportunities to radio’s door.
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September 26, 2013
Filed Under: Hot Topics
There is an ongoing discussion in the industry about the pros and cons of simulcasting your broadcast content on your internet stream. With apologies to Mr. Shakespeare, we thought it would be helpful to explore some of the issues in detail to help you make this important business decision.
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September 19, 2013
Filed Under: Hot Topics
If weekends aren’t playing a significant role in your radio advertising campaigns, you are missing a tremendous opportunity to reach your target consumers as they prepare to make purchasing decisions. There’s no better time than on the weekend to reach consumers who are grocery shopping, eating at restaurants, deciding what to do and where to go with their families, working on home improvements, and so many other weekend activities that result in a purchase or expenditure.
Is anyone listening to radio during the Weekends? ABSOULTELY!
Now You Just Need to Prove It to Your Advertisers.
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September 12, 2013
Filed Under: Hot Topics
Why a Client Needs Analysis?
While it is important to provide the prospective client with as much information as you can, it is also important to find out as much as possible about their business. The best way to do this is by conducting a Client Needs Analysis. The basis for conducting the client needs analysis is simply to identify the client’s needs and objectives. It will also give you and the client the opportunity to brainstorm and create a plan or strategy that the client can clearly see will take care of their needs and objectives.
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September 5, 2013
Filed Under: Hot Topics
PPM isn’t exactly new on the scene, but are there some terms that you just never quite wrapped your brain around? Let’s see if we can clear things up. Open up your eBook and let’s dig in.
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August 29, 2013
Filed Under: Hot Topics
Prospecting is based on a simple principle: The more that you do it, the greater your chances of reaping rewards. As a radio sales professional, you will have key accounts for which you are responsible. However, in order to be successful in the radio sales arena, it is important to recognize you have to keep current clients happy as well as add new clients to your sales portfolio.
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