Obamacare … Why Do We Care?
October 3, 2013
Filed Under: Hot Topics
Radio cares because of one word … OPPORTUNITY! The Affordable Care Act (ACA), or Obamacare, will bring a number of different opportunities to radio’s door.
Posts in "Hot Topics"
To Simulcast, or Not to Simulcast, That Is the Question.
September 26, 2013
Filed Under: Hot Topics
There is an ongoing discussion in the industry about the pros and cons of simulcasting your broadcast content on your internet stream. With apologies to Mr. Shakespeare, we thought it would be helpful to explore some of the issues in detail to help you make this important business decision.
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Don’t Ignore Your Weekends!
September 19, 2013
Filed Under: Hot Topics
If weekends aren’t playing a significant role in your radio advertising campaigns, you are missing a tremendous opportunity to reach your target consumers as they prepare to make purchasing decisions. There’s no better time than on the weekend to reach consumers who are grocery shopping, eating at restaurants, deciding what to do and where to go with their families, working on home improvements, and so many other weekend activities that result in a purchase or expenditure.
Is anyone listening to radio during the Weekends? ABSOULTELY!
Now You Just Need to Prove It to Your Advertisers.
The Importance of a Client Needs Analysis, Writing Presentations, and Closing the Sale
September 12, 2013
Filed Under: Hot Topics
Why a Client Needs Analysis?
While it is important to provide the prospective client with as much information as you can, it is also important to find out as much as possible about their business. The best way to do this is by conducting a Client Needs Analysis. The basis for conducting the client needs analysis is simply to identify the client’s needs and objectives. It will also give you and the client the opportunity to brainstorm and create a plan or strategy that the client can clearly see will take care of their needs and objectives.
Demystifying PPM Sample Terminology
September 5, 2013
Filed Under: Hot Topics
PPM isn’t exactly new on the scene, but are there some terms that you just never quite wrapped your brain around? Let’s see if we can clear things up. Open up your eBook and let’s dig in.
Prospecting and Getting the Appointment
August 29, 2013
Filed Under: Hot Topics
Prospecting is based on a simple principle: The more that you do it, the greater your chances of reaping rewards. As a radio sales professional, you will have key accounts for which you are responsible. However, in order to be successful in the radio sales arena, it is important to recognize you have to keep current clients happy as well as add new clients to your sales portfolio.
Video Did Not Kill the Radio and Neither Will the Internet
August 22, 2013
Filed Under: Hot Topics
On August 1, 1981, MTV debuted with the The Buggles’ song, “Video Killed the Radio Star.” Thirty-two years later MTV has evolved and is no longer playing music videos. As far as radio; most stations are still pumping out the music and the hits.
So now we hear that the internet is the next piece of technology that is going to kill the radio. If you believe the digital audio services claims, this has already happened. The trouble is there are no facts to back up these self-promoting statements. In every market we examined, radio has a ninety-plus percent reach. That means that just about everyone tunes to the radio in an average week. There goes the belief that radio is a dying medium.
Addressing the Publicis-Omnicom Mega Deal
August 15, 2013
Filed Under: Hot Topics
On July 28, the world’s second- and third-largest media groups officially announced their intentions to merge by the 1st quarter of 2014. Omnicom and Publicis will form Publicis Omnicom Group, growing to twice the size of former #1 media group WPP in terms of revenue.
Once the dust settles, there will still be one question that can only be answered in time; “Is Bigger Better?” Considering that these are massive media groups and there are plenty of variables going into this merger, we’ll leave the details at the door and try instead to tackle the bigger picture.
Clear Up the Blurred Lines of Social Media Use
August 8, 2013
Filed Under: Hot Topics
A quick search on Twitter of some keywords will bring up a handful of tweets from people who received a crisp dollar bill from Arbitron as an incentive to keep track of their radio listening. Receiving cold hard cash in the mail or being asked to wear a meter that is reminiscent of an early ‘90s pager is kind of exciting. It’s exciting enough that many people would want to tweet about it … or share it on Facebook … or post it to Tumblr.
The vast number of ways a social media user can express themselves to the world has made Arbitron’s quest for anonymity a serious headache.
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TAPSCAN 11.2 Provides New Enhancements
July 31, 2013
Filed Under: Hot Topics
Last month, Arbitron released TAPSCAN 11.2. The latest enhancements to the newest version of TAPSCAN Web include the capability to schedule non-traditional revenue in the NTR Schedule tab, new features in Research Reports, and more browser support. The following is a summary of the latest improvements included in TAPSCAN 11.2.