July 25, 2024
I’m so sorry because I’m sure you now have “Here Comes the Sun” playing on repeat in your head. However, this is about the importance of radio on the weekends. Lately there has been a lot of buzz in the trade press about radio’s readiness on the weekend. This was obviously prompted by a couple of momentous events that happened on consecutive weekends. I’m not here to pontificate about what you should or should not do on the weekend at your stations. If you are a programmer, you already know all about this situation. Read More…
July 18, 2024
There’s a pretty popular Kenny Chesney song called “The Road and the Radio.” We can call this missive, “The Restaurant and the Radio.” Or maybe, “Road to the Restaurant”? We’ll think about a good title and get back to you. Here’s one thing we are sure of, though: a majority of radio listening happens in the car. Our medium has often been referred to as a “point of purchase” contact. Consumers are on the move, running errands, and spending money. Many of these trips involve going out to eat. Read More…
July 12, 2024
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a committed relationship with the data wunderkinds from XTRENDS – have noticed a pattern, so far, in the JUNE ratings. For the most part, market cume is down and, when you look a bit closer, you’ll invariably see that PUMM has also decreased. This makes sense as during the span of this survey, school children were released from the bondage of education and families across the continent went on vacation. We also had two federal holidays. This book covered MAY 23RD through JUNE 19TH. It unfolded thusly … (wait, an entire opening graph without any snark or strange tangents? We must be off our game.)
Read More…
July 11, 2024
It’s time to play another rousing game of <<echo chamber>> Famous JUNEs in history! Our list is populated by the likes of JUNE ALLYSON, JUNE JONES, JUNE CARTER CASH and JUNE FORAY. Notice how, except for the football coach, these names date back a long way. Think of it – how many JUNEs have you known? You probably had an Aunt JUNE somewhere in your lineage. However, it is not a very popular name. How unpopular you ask? Glad you asked. In 2023 JUNE was the 171st most popular girls name in the US. And now you know…
The Ratings Experts from RESEARCH DIRECTOR, INC. – in cahoots with the math mavens from XTRENDS – are not here to discuss onomastics. This is about ratings. Specifically, the JUNE survey which ran from MARCH 23RD through JUNE 19TH. It had two national holidays, Dad’s special day and the cessation of school activities. Here’s what happened:
Read More…
July 10, 2024
Once again, The Ratings Experts from RESEARCH DIRECTOR, INC. – in close proximity to the algorithmic alchemists from XTRENDS – go boldly forward into the past. For those of you with short-term memory issues (you know who you are), we are talking about the recent past. Specifically, the JUNE survey. This is a review of those halcyon days that began on MAY 23RD and ceased to be on JUNE 19TH.
There was a lot of stuff going on during that 28-day span. There was the long MEMORIAL DAY weekend, we celebrated Dad (which in my house means I’m watching the closing round of the U.S. Open), the book ended on JUNETEENTH and, of course, school’s out for summer (earworm alert).
Here’s how our next batch of markets fared:
Read More…
