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This feels like Forrest Gump waiting at the bus stop. Radio revenue is not going to turn around unless we make it happen.
If you’ve read this far you likely believe in the power of radio. The power to entertain. The power to inform. And our power as an advertising medium.
What are we doing – collectively and at the market level – to leverage these superpowers to make radio great again?
Welcome to part four of our MARCH madness. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the sharp sabermetricians from XTRENDS – have checked with legal and we can use the term “madness” when discussing this survey because the NCAA is absorbed with much bigger issues. Also, since we did not capitalize it, we think we’re in good shape.
If you’ve been following along, you know that the effects of the new three-minute rule – now in its third big month! – have varied widely from market to market and demo to demo. We will continue to highlight this change in this and future roundups.
This survey ran from MARCH 6TH through APRIL 2ND. Times changed, as did the seasons, and brisket was served in a couple of different ways.
The Ratings Experts from RESEARCH DIRECTOR, INC. – in a committed relationship with the data darlings from XTRENDS – are back to regale you with more radio ratings brouhaha. What’s all this brouhaha, you say? First, it’s a word that is not used often enough for our tastes. Second, this survey completes a full quarter’s worth of results in the new three-minute multiverse.
As with any true multiverse, the realities have varied widely from market to market. As is our custom we will highlight market PUMM changes from both the previous book and last year. This will cover the four basic food, er, demo groups. There is no “one size fits all here” so make sure you delve into your own market to see what has changed.
The MARCH book ran from MARCH 6TH through APRIL 2ND. The clocks sprung forward, spring was also sprung, and there were celebrations for both PURIM and a saint that was never formally canonized (we looked that one up).
Here we go…
As we traipse through the latest ratings jungle, we find ourselves knee-deep in numbers that only a true data aficionado could love. But fear not, dear friends, for we are here to guide you through the murky waters of MARCH’s radio ratings with nothing less than fervent gusto.
The Ratings Experts at RESEARCH DIRECTOR, INC., alongside XTRENDS’ mystical data wizards, have brewed up a concoction of insights that will make your head spin faster than a QRK turntable at 78 RPM. So grab your metaphorical machete and join us as we hack our way through the underbrush of percentages, shares, demos and mixed metaphors.
This book ran from MARCH 6TH through APRIL 2ND. We boldly sprang forward into spring, many were feasting on kreplach and, for some, turning green was a thing. Shall we proceed?
Welcome to the MARCH survey! Like you, the Ratings Experts from RESEARCH DIRECTOR, INC. – along with those savvy mathematicians from XTRENDS – have been anxiously awaiting this moment for the last 28 days.
Why? Glad you asked. This completes the first quarter of data using the new three-minute qualifier. As has been our custom, we will be highlighting the change in market PUMM in the four demos we cover, comparing MARCH to both the previous survey and 2024. For the most part, we have seen consistent year-over-year PUMM gains, but they have varied wildly from market to market and demo to demo. Will that trend continue? You’ll have to keep reading to find out.
This book ran from MARCH 6TH through APRIL 2nd. Both the clocks and the season changed, we celebrated PURIM and, lastly, many pretended to be IRISH as an excuse to day drink. Now, on with the countdown…
