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Do you ever find yourself staring at a bunch of numbers trying to decide what is best to use? Many of us find it difficult to select the right data to use in a sales pitch to a prospective advertiser. Are you looking/needing a quick way to pick the right information to use to tell the best story for your station?
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I am a geek for any kind of survey or questionnaire. I almost always participate for two reasons. First, because getting sample is difficult, and second, because I’m always curious about how questions are constructed.
I want to start off by saying this is not a blog post focused on bashing how radio ratings are created. The Nielsen PPM system is currency for our industry, and it is in all of our best interests to see it succeed.
That said, the system as currently constructed has its flaws. The biggest one is sample size. More sample would bring more consistency. However, the radio industry cannot afford to pay for this increase, and Nielsen certainly will not do it for free (nor should they). Read More…
