January 23, 2024
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our intrepid number crunching savants from XTRENDS – are back with another ratings hootenanny. Unless you’re the station(s) that sold their soul to KRIS KRINGLE, the HOLIDAY book is generally greeted with a collective “meh.” While it does show the incredible power of radio, it also renders any decision making about tactics or strategies moot. The main question for the non-believers is ‘how quickly will my audience return?’
This survey infamously began on DECEMBER 7TH and expired on JANUARY 3RD. This means the evil BURL IVES controlled the airwaves for 19 of the 28 days. Not a full book but long enough to wreak havoc. Let’s see what happened…
Read More…
January 18, 2024
Before we completely forget about 2023 and it’s only a speck in our rearview mirror, let’s take a look at some of the previous holiday season’s shopping trends. What can we learn from these? How can we use this information to create new revenue opportunities for 2024?
Read More…
January 11, 2024
How’s that for a click bait title? This is not going to be a blog about making resolutions. I don’t make them and according to Google, 63% of you don’t, as well.
If you’re in a PPM market – and you are not the one station that went all merry and bright – the December and Holiday books fall in the “meh” category. Rather than do a deep dive into surveys that are somewhat skewed, take a broader look at your market and your station(s). Here are a few things to look at:
Read More…
January 4, 2024
Many people make resolutions for the New Year. Why? Do you? How do you choose what should be your resolution for the year? I have struggled with this my whole life. In fact, it sometimes stresses me out so much I give up. Here’s a different perspective on New Year’s resolutions …
Read More…
December 29, 2023
Welcome back to our final look at the DECEMBER survey. The Ratings Experts from RESEARCH DIRECTOR, INC. could not bring you this here missive 13 times a year without our partners from XTRENDS. If we are Santa, then they are the reindeer that make this all possible. Sure, Santa gets all the credit, but he’d be sitting on his ample posterior up at the NORTH POLE without Rudolph and his minions. XTRENDS provide the numbers; we throw in the snark.
This survey ran from NOVEMBER 9TH through DECEMBER 6TH. We saluted our veterans, we put ourselves into a collective food coma and radio stations all over AMERICA started playing ANDY WILLIAMS records. This is truly an amazing TIME TO BE ALIVE.
Read More…
