Client Requests


Your custom request has been sent. We’ll contact you if we have any additional questions.

* Indicates a required field.

  • MM slash DD slash YYYY
  • This field is for validation purposes and should be left unchanged.

Hot Topics

Hot Topics

I Want a Bigger Piece of Pie

January 31, 2013

According to Universal McCann, in 1935 the size of the U.S. advertising pie was 1.7 billion dollars. Radio, dominated by network radio, took 113 million dollars or 6.6%. That was before broadcast TV, cable, internet, or social media.

Fast forward to 2012. MagnaGlobal estimates U.S. advertising to exceed 176 billion dollars. Radio’s slice of the pie was just under 15 billion dollars or just under 8.5% share. For every tenth of a share point that radio can garnish, it adds almost 180 million dollars in new revenue. Instead of just fighting for the dollars already allocated to radio, we, as an industry, need to grow our slice of the advertising pie.

Read More…

The Transition of Talk Radio from AM to FM

January 24, 2013

Formats including sports, talk and all-news are migrating from their traditional spot on the AM dial to reside on the FM dial. It has become a growing, and surprising, new trend in radio.  Revenue, sound and reach are the three major factors contributing to this transition.

Read More…

I’m More Than Just a Rating Point!

January 17, 2013

A ranker may tell you how many people are listening, but it doesn’t tell you what kind of people. It’s the old quantity vs. quality debate, and with radio it’s more relevant than ever. Ask yourself, what kind of people do I want to reach with my message? What are their interests? What are their lifestyles like? And how can I incorporate that into my messaging? Qualitative data provides such a rich reservoir of information about the people you’re trying to target.

Read More…

Free (Broadcast) Radio STILL Dominates! – Pandora Is Still Not Proven!

January 11, 2013

Let’s face it, sure there is an influx of New Media knocking on our door (laptops) every time we turn around.  Your email notification probably just dinged with a new company asking you to sign up. And, you’ve probably heard the buzz that because of all of this New Media, it has resulted in Broadcast Radio suffering.  Well don’t believe the hype.  Here’s why…

Read More…

The Advantage of Being the Smartest Kid in the Room

January 3, 2013

We all remember them from grade school. The kid who sat in the first row of the class and had all of the answers. Back then, these high achievers were often outcasts and their vast knowledge was looked down upon. 

But what can we learn from this group?

Read More…