September 24, 2015
Advertising is the vehicle that transports a product, service, or cause to the respective audience. The current marketplace is filled with competition and a plethora of messages competing for the consumer’s limited attention. In addition to brands competing for limited attention, media vehicles are competing for limited advertising spending dollars in the marketplace. In this crowded arena, it is important to know which media vehicle will not only bring in the most target consumers, but which medium can convert those reached target consumers into revenue and generate a reasonable return on investment.
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September 9, 2015
People do not buy features. They buy solutions to problems or needs. The more work we make them do to understand how working with us will meet those needs, the lower the chance they will ‘get it’ and the lower our chance of making a sale. No one wants to work with us if we don’t put their wants, passions, and perceived needs first. Our prospects are only interested in doing business with us to the degree that they understand what we can do for them. In every presentation we write, we must remember that our prospect’s desires, anxieties, and aspirations must always come before our own.
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August 27, 2015
On November 1, 2013 at 9:30am, radio listening habits were drastically altered. Having just wrapped things up with our October PPM clients, I tuned in to “Mike and Mike in the Morning” on ESPN radio. As I passively listened to the show, a specific topic caught my interest. So, I decided to write a joke concerning the topic. Minutes later, Mike Greenberg read my comment on air and the studio broke out in laughter.
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August 13, 2015
According to Insideradio, ESPN Radio Network’s streaming attracted 2.5 billion total listening minutes in the second quarter, thus representing an increase of 31% over the last year. ESPN Senior Director for Digital Audio Strategy, Patrick Polking, attributes the positive growth to the increased presence of streaming services and podcasts throughout the internet, which concurrently helps drive listeners to ESPN’s streams. As he puts it, “more visibility for streaming lifts all boats.”
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July 30, 2015
In 1981, Charlie Sislen was working at WWDC-FM, and his program director gave him the best insight ever. She said, “I don’t care how many people are listening to my radio station, all I care about is how many diarykeepers think they are listening to my station.” Program Directors have always strived to game the system to increase ratings without breaking the rules.
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