December 19, 2013
Few advertising options have the advantage that radio offers – great reach to a loyal audience with close proximity to their shopping occasions. With radio, an advertiser can reach 92% of the U.S. population(1). Just as important is the fact that these consumers are typically loyal to a specific station. The goodwill that radio has with target consumers is invaluable. Audience loyalty increases frequency, which is very important to advertisers. Loyalty greatly increases the chance that their message will be heard by this continually tuned-in audience.
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December 11, 2013
This might seem like a stupid question. The Red Sox just won the World Series. The city of Boston held a parade with over one million adoring fans cheering their home-town heroes. Conversely, the Astros finished the 2013 season with the worst record in baseball, losing 111 games. During many games, the stadium was mostly empty of fans.
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December 5, 2013
Bad Customer Service Costs $83 Billion a Year!
Just last week, I was personally reminded that customer service isn’t dead, and more importantly, good customer service results in sales.
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November 21, 2013
In the 1890s, the carbonated drink Coca-Cola was introduced. During World War II, Coke announced that it would be anywhere that U.S. troops were. This resulted in Coke developing a global strategy. It’s hard to find any corner of the planet where Coke does not have a presence. This has resulted in unmatched brand recognition.
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November 14, 2013
The key to a happy client is excellent customer service. With the development of Internet sources, Blackberry technology, and other forms of what I call “quick communication tools,” in today’s business, it is understood how the country and businesses alike have gotten away from the personal touch of communicating with a human being.
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