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Hot Topics

Hot Topics

Are You Overlooking an Extremely Valuable Consumer Base This Holiday Season?

November 13, 2014

According to a recent Holiday sales forecast, the minority consumer will take the lead in Holiday 2014 spending. With the economy on the road to recovery, minority consumers will increase their holiday purchases more than the general population this year, and will be the key to enhanced seasonal spending.

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Where Is the Value in Radio?

November 6, 2014

When the idea of product placement comes to mind, we often think of television or the movies. Perhaps we picture the massive red Coca-Cola glasses conveniently placed in front of each judge on American Idol, or the famous ‘Junior Mints’ episode of Seinfeld. Whatever it may be, the value of product placement, endorsed or not, is flooding the media scene, and it’s not limited to video.

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Is My Message Culturally Relevant?

October 23, 2014

A recently published study by Nielsen, in partnership with ESSENCE, reminds us why it is crucial to ask the often overlooked advertising question: Is this culturally relevant?

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Taking Your Rightful Place in Automobile Land

October 9, 2014

Picture this. You’re on your way home from work. Or you’re taking your child to soccer practice. Or you got a HAWT date. And, life is great until you enter your car and you hear “that sound.”

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Radio: It’s an Emotional Thing

September 24, 2014

Quick! Who’s your favorite DJ? What’s your favorite radio station?

That wasn’t difficult, was it? And it really doesn’t matter if you listen to your favorite radio station in the car, at work, or at home, nor does it matter if you listen on your computer, your iPhone, or your car tuner. The point is, you’ve got your “dial” preset to quickly access your favorite music, talk show, or DJ.

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