April 25, 2013
In a world where everything we consume, including advertising to a certain extent, is becoming a commodity, why should a business decision maker choose to work with you? Customer service is one of the key differentiators. Are you doing everything you can to make it easier for your customers to do business with you? The goal is for your advertisers to understand and recognize the benefit of having you on their team.
This week we continue our Hot Topics series on Customer Service Excellence.
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April 18, 2013
As sales people, we often look at an advertiser’s radio schedule and think, “Boy that mix of stations skews too”: Old, Young, Male, Female, Ethnic, or Non-Ethnic.
If a radio schedule over-delivers one segment of the market, then it will under-deliver another segment of the market. The ability to recognize, quantify, and objectively communicate how balanced a buy is can be a tremendous asset in sales.
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April 11, 2013
In a world where everything we consume, including advertising to a certain extent, is becoming a commodity, why should a business decision maker choose to work with you? Customer service is one of the key differentiators. Are you doing everything you can to make it easier for your customers to do business with you? The goal is for your advertisers to understand and recognize the benefit of having you on their team.
This week we continue our Hot Topics series on Customer Service Excellence.
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April 4, 2013
We in the radio industry sell rating points.
Buyers and advertisers buy rating points.
While this is the currency of our industry, it’s just a construct. An advertiser’s goal when spending money on radio is to increase sales. They are not buying rating points; they are buying living, breathing consumers.
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March 28, 2013
In a world where everything we consume, including advertising to a certain extent, is becoming a commodity, why should a business decision maker choose to work with you? Customer service is one of the key differentiators. Are you doing everything you can to make it easier for your customers to do business with you? The goal is for your advertisers to understand and recognize the benefit of having you on their team.
This week we continue our Hot Topics series on Customer Service Excellence.
Read More…
