Why Did My Ratings Change?
July 30, 2013
Check out our guest article on Arbitron’s Not Your Average Quarter-Hour programming blog here.
Hot Topics
Hot Topics
The Growing Hispanic Market and Why They Are Important to Advertisers and Your Stations
July 25, 2013
Fastest-Growing Segment
Hispanics continue to be the fastest-growing segment of the total U.S. population, and the influence of this segment of the population is being seen in all aspects of the culture. Reaching these consumers is becoming an important aspect of many media buys.
Many of the top metros have experienced a significant influx of Hispanics migrating to their areas. The Hispanic population percentage increases have skyrocketed to double-digit growth in recent years. The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade. In 2012, Hispanics made up 53.1 million/16.9% of the U.S. population, according to U.S. Census Bureau: State and County QuickFacts.
Finishing Strong
July 18, 2013
Get expert advice as you prepare for the critical Fall ratings period.
Key Points:
- The 2013 success of your station is dependent on what you do in the next few weeks.
- Ask the experts and get some free help.
- Prepare for success using all the tools at your disposal, especially those that cost you nothing.
The Fall book is closer than you think
No matter how the first half of the year has gone for your station, the next few weeks are critical. How you impact listening during the critical Fall ratings period will determine how 2013 ends for you. Right now you are either preparing to win or preparing to fail as you determine your programming and marketing strategy, and time is of the essence.
Conflict within a Radio Station: When Is a Good Book Not a Good Book?
July 11, 2013
The new book just released. Programming is celebrating as the station has shown growth with its AQH share. Just down the hall, the sales team may be looking at the same book with little emotion or excitement. How can these two groups, who are both rooting for higher audience levels, have such different reactions to the same outcome?
This dilemma is a result of how sales and programming judge audience growth. While both teams focus on Average Quarter Hour (AQH), they look at different benchmarks. Programmers look at AQH share, while sales people look at AQH ratings. So what is the difference?
What’s The First Thing You Look At?
June 27, 2013
Is it the eyes? The hair? … Wait, that’s a different blog.
When your monthly PPM numbers roll off the computer – what is the first thing you look at? The easy answer is overall share. If it’s good, everyone’s happy and we tend to wait for the next round. If it’s bad, we look for answers.
Either way, a closer examination of both your numbers AND Arbitron’s performance can help you predict the future course of events for your station. More importantly, it can prevent you from knee-jerk reacting to some bad news.
