November 15, 2012
If you’re reading this blog, chances are that you’re well aware that radio stations strive to effectively advertise for their clients. While this is important, there is a prerequisite that leads to successfully advertising on behalf of others. You must first be able to successfully advertise the station itself. In this article, I will cover two basic marketing theories and how they relate to a single word: Consistency.
Read More…
November 7, 2012
According to an article released a couple weeks ago by the Radio Advertising Bureau, Nielsen is expecting an increase in sales across five key departments this holiday season (food, beverages, alcohol, health/beauty, and homecare). Spending for November and December 2012 is predicted to reach $98.3 billion, which is a 2.3% increase from last year. This increase in 2012 holiday spending could be a result of higher consumer confidence levels and increased impulse buying and consumer intent.
Read More…
November 1, 2012
Each year, effective with the October PPM and Fall diary books, updated population numbers are incorporated into Arbitron’s radio audience estimates. Changes within a station’s key demographic can significantly impact its ratings, even if panelists’ listening hasn’t changed at all.
Read More…
October 25, 2012
We get it. It’s obvious that we have to compete with many other Radio stations in our perspective market. But, what happens when you’re told, “I’ve been advertising on television or with newspaper and it works for me.” “It’s Radio or television, prove why Radio.” “I’ve decided to cut my budget on Radio in half, and put more on television/newspaper.” I’m sure you have heard this often. And, of course we can provide them with the fact that Radio reaches more people in your market than other mediums and that it’s more cost effective. But, why not take it a step further by showing the loyalty of Radio listeners when it comes to an advertiser’s products or services. Expressing the power of Radio with the use of quintiles might be one of the most underutilized ways of expressing the overall strength and loyalty of Radio’s listeners.
Read More…
October 18, 2012
Start by asking, “What’s the real difference between 25-54 and 35-64 year-old consumers?”
Answer: Both groups share the 35-54 year-old segments, which leaves the difference of the 25-34 and 55-64 age cells.
Read More…
