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Once again, The Ratings Experts from Research Director, Inc., in cooperation with the data aggregators from XTRENDS, are here with the latest quarterly comparison of how the three-minute qualifier boosted listening levels. This time we are comparing Summer 2024 with Summer 2025. This is as close to an “apples to apples” comparison as we can get. Keep in mind the differences in survey dates, real world effects, and panel composition.
When was the last time you surprised your listeners. I’m not talking about contests, or promotions, or celebrity interviews. I’m talking about your music.
Work with me here.
For the longest time, radio dominated the music space. Even as formats fragmented, listeners discovered and heard the music they loved on the radio.
Wrapping up the OCTOBER survey with style and some sort of substance, The Ratings Experts from RESEARCH DIRECTOR, INC.—in a committed relationship with the numbers crunchers at XTRENDS—bring you our final foray into the most recent PPM numbers. We understand this may cause you to feel a sense of loss—or perhaps ennui. But that is radio life. You are now free to go back to scheduling music and working on next year’s budget.
The OCTOBER survey ran from SEPTEMBER 18TH through OCTOBER 15TH. Notable occurrences included ROSH HASHANAH, YOM KIPPUR, and the autumnal equinox, not necessarily in that order. Here’s how it unfolded:
The siren song of OCTOBER—when radio programmers everywhere are faced with the daunting decision of how often to spin Thriller and Monster Mash. Do we treat this like CHRISTMAS music and play them beginning eight weeks out, or do we just bombard listeners with spooky tunes all day on HALLOWEEN? Fortunately, the OCTOBER survey does not reflect that. This one ran from SEPTEMBER 18TH through OCTOBER 15TH. It featured ROSH HASHANAH, YOM KIPPUR, the changing of the seasons and the beginning of a government shutdown.
As always, The Ratings Experts from RESEARCH DIRECTOR, INC.—with a significant tush push from the data diviners from XTRENDS—are here to make sense of it all. Or not.
Welcome to OCTOBER. For all intents and purposes this is likely the final survey of the year that will not be tainted by the foul stench of BURL IVES and his evil minions. Even as I write this there are stations around the country that are hanging garland in their (virtual) studios as on-air performers tense up for the endless stream of MARIAH CAREY teases. I mean, what hasn’t been said about those songs already? So, enjoy the fresh air while you can.
The Ratings Experts from RESEARCH DIRECTOR, INC. – with a healthy assist from the point guards at XTRENDS – bring you another round of the OCTOBER book. It ran from SEPTEMBER 18TH through OCTOBER 15TH. It featured ROSH HASHANAH, YOM KIPPUR, and the changing of the season. Here is what the numbers told us (as they whispered in our ears) …
