September 15, 2022
Since the dawn of the digital age, we have been told that online ads are the great panacea that will solve every advertising challenge. To be sure, digital marketing has its place. Ranking high in a search is a must for any business. There is merit to the targetability of social media ads.
Then along comes this MediaPost article as reported on by Inside Radio. Here’s the money quote: The research conducted across Yahoo’s digital properties showed that 53% of all ad formats studied, while meeting viewability standards, generated less than one second of active attention.
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September 8, 2022
Duplication Reports – Part 1
Have you ever wondered what “duplication” really means? How is it used in the Radio industry? What do all the terms in duplication reports mean and how can I use this information? We use lots of abbreviations and terms, yet we may not always have a full understanding of their meaning.
In this month’s Back to Basics post, we unpack and explain Duplication Reports. Keep reading to get the skinny on this vital tool in your ratings toolbox.
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September 1, 2022
What makes you stand out as a radio seller? What characteristics and qualities make you unique? How are you different from other radio sellers in your market?
Let’s be honest … it can be very tough to close business these days (though it’s improving). What are you doing that makes a difference in whether or not you get the sale? The Ratings Experts have some ideas for you.
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August 25, 2022
Nowadays you can find several sales training courses that will show you the best ways to sell … to close business. I’ve been through many sales training courses and most of them have the same general theme. They talk about how to prospect, build a relationship, research the advertiser, put a proposal together, and close the business. But they are missing a big part of what makes you successful in sales.
What is it? What’s the secret sauce?
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August 18, 2022
SiriusXM recently fired a salvo at the radio industry. This has been discussed and dissected enough that we do not need to jump into the fray. Not long after that, Katz released a study showing that 74% of weekly satellite listeners also listen to AM/FM radio. And 34% do so on a daily basis!
While it’s comforting to know that SiriusXM has not siphoned off ALL of AM/FM radio listening, it certainly is consuming quarter hours we would rather keep on our side of the ledger.
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