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You know when struggling newspapers come to bat for radio, the issue at hand must be crucial.
Radio Ink recently reported that “The Philadelphia Enquirer is the latest print publication to call on Apple to make it easier for consumers to listen to FM Radio by flipping on the FM Chip and allowing NextRadio to pop up on iPhones, available for use without consuming data.”
Amazon started by selling books online. Borders is no longer in business. Then it started selling electronics. Circuit City closed its doors.
What many have missed is the fact that Barnes & Noble is still operating at a profit. Best Buy just declared its most profitable quarter in years and its stock is at an 11-year high. Understanding how Amazon will change an industry and properly reacting to this shift is imperative to success and even survival.
My condolences to our friends and colleagues affected by this season’s hurricanes. Right now, more than anyone else, they know the tremendous damage gray skies can thrust on a community. With that said…
Economics 101 teaches us that pricing is based on supply and demand. Past blogs have outlined how digital advertising has impacted advertising rates from a supply side. Now, the prices advertisers may be able to charge might be negatively impacted on the demand side.
Over the past couple of months Nielsen has published some interesting data that reinforces what we already know about how radio listening is holding up in a world of disruption and new media choices. It’s up to the Radio industry to go on offense with this information and counter the urban myths that are out there regarding our still large and strong audience.
With the devastation in Houston, Florida, and other areas due to Hurricanes Harvey and Irma still fresh in our memories (and with months still to go in hurricane season), it’s probably a good time to remind ourselves of the important role that radio plays in responding to natural disasters.
