September 12, 2017
I attended a session at the Radio Show last week called “The Connected Car Listener Experience.” One of the panelists was Scott Deaver, the Executive Vice President and Chief Marketing Officer of the Avis Budget Group. Mr. Deaver doesn’t consider himself to be in the car rental business. He is in the “Mobility Business.” He explained that while Avis Budget has a very successful and profitable car rental business, they were busy focusing on where the consumer was going to be in 10 years, not where they have been in the past. This is causing Avis Budget to focus on initiatives like autonomous vehicles and to establish profitable business models that allow people to share cars rather than own them.
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September 5, 2017
Cable advertising has always had a unique competitive advantage in the marketplace. It has the targetability (geographic and psychographic) of radio, with the pictures of television. It was also a low cost provider. This made it difficult to compete.
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August 11, 2017
For decades, radio had nearly a monopoly on entertainment in your car. It was one of the few diversions that still let you drive safely. In recent years, this dominant position has been challenged by other audio forces like Sirius/XM and the Pureplays. Still, most studies show that traditional radio continues to dominate auto entertainment.
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July 28, 2017
AQH is made up of two components, Cume and TSL. And TSL is also made up of two components, occasions and durations. An occasion of listening is one tune-in. Duration measures how long the listener stays tuned in.
Plenty of Nielsen research has shown that durations are pretty steady across stations and formats. Programmers should instead focus on increasing occasions.
Increasing occasions is all about recycling – bringing listeners back time and again to garner more TSL.
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July 14, 2017
The old adage “a face for radio” doesn’t seem to stand the test of time in a competitive industry that now demands more from its on-air talent. What was once a blind conversation with your daily host is now a multidimensional relationship where you can interact with your fave personalities in a variety of ways.
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