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The Satellite Problem

August 18, 2022

Filed Under: Hot Topics

SiriusXM recently fired a salvo at the radio industry. This has been discussed and dissected enough that we do not need to jump into the fray. Not long after that, Katz released a study showing that 74% of weekly satellite listeners also listen to AM/FM radio. And 34% do so on a daily basis!

While it’s comforting to know that SiriusXM has not siphoned off ALL of AM/FM radio listening, it certainly is consuming quarter hours we would rather keep on our side of the ledger.

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Proven Revenue Increases

August 11, 2022

Filed Under: Hot Topics

We help you grow your revenue … and we can prove it!

With just one of our services – Client Specific Presentations – our clients tell us they have generated $54.7 million* in additional revenue over the last four years. These presentations are unique for each advertiser and reflect the specific needs of each one of our clients.

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Back to Basics: What Makes Data Meaningful?

August 4, 2022

Filed Under: Hot Topics

Do you ever find yourself staring at a bunch of numbers trying to decide what is best to use? Many of us find it difficult to select the right data to use in a sales pitch to a prospective advertiser. Are you looking/needing a quick way to pick the right information to use to tell the best story for your station?

We have some guidelines.

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Telling Your Story

July 28, 2022

Filed Under: Hot Topics

Do you ever struggle to tell the best story for your station? Don’t quite know how to show that you are a great “match” for the advertiser? Need a general format for finding and telling your story?

We’ve got you covered.

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We Need to Play Offense

July 21, 2022

Filed Under: Hot Topics

I am a geek for any kind of survey or questionnaire. I almost always participate for two reasons. First, because getting sample is difficult, and second, because I’m always curious about how questions are constructed.

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Know Your Sample

July 14, 2022

Filed Under: Hot Topics

I want to start off by saying this is not a blog post focused on bashing how radio ratings are created. The Nielsen PPM system is currency for our industry, and it is in all of our best interests to see it succeed.

That said, the system as currently constructed has its flaws. The biggest one is sample size. More sample would bring more consistency. However, the radio industry cannot afford to pay for this increase, and Nielsen certainly will not do it for free (nor should they). Read More…

Back to Basics: Show Your Station’s Targetability with Composition Reports

July 7, 2022

Filed Under: Hot Topics

Are you having difficulties convincing an advertiser that you are the right station for reaching their target consumer? This is most likely even harder if you are not a top-ranked station. What can you do to prove the value of your listeners?

We have a few ideas for you …

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Reach & Frequency with a K.I.S.S.

June 29, 2022

Filed Under: Hot Topics

How often have you started to create a schedule for an advertiser and wondered about Reach and Frequency? Which one is more important? When should I focus on REACH and when should the focus be FREQUENCY? Here is a K.I.S.S. (Keep It Simple, Stupid) approach.

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Sharing Is Caring

June 22, 2022

Filed Under: Hot Topics

As radio programmers, we can become obsessed with our competition. Where do our listeners go when they leave our station? As the most recent Jacobs Media Tech Survey pointed out – all too often they leave for audio sources that are not found on the radio dial.

Until we have a “one-ring-to-rule-them-all” audio measurement system, we can only track our listeners to other radio stations.

There is value in tracking listening within our own ecosystem. And there are some valuable – and easy to use – tools available for you to do just that.

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The Changing Face of AWTE

June 16, 2022

Filed Under: Hot Topics

Even after all these years, we have a hard time referring to Time Spent Listening (TSL) as Average Weekly Time Exposed (AWTE) in Portable People Meter (PPM) markets. We also seem to love those acronyms.

As The Ratings Experts, we have the benefit of looking at data from numerous markets in a variety of formats every single survey.

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