Archive
January 26, 2023
Filed Under: Hot Topics
As kids growing up in downstate Illinois, we listened to WLS. Frankly, that Top 40 AM radio station was the only one we could get during the day (yes, I’m that old) with the music we were interested in listening to – as in, sorry, not country. But I only found out this year why the call letters for WLS were W-L-S. Originally owned by Sears, the call was to mark Sears as the “World’s Largest Store.” And then I got curious…
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January 19, 2023
Filed Under: Hot Topics
Radio has traditionally been built around Morning Drive. That is where all the resources – and “entertainment” – has been focused for decades, at least when it comes to stations that focus on music. This industry muscle memory has been hard to shake.
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January 12, 2023
Filed Under: Hot Topics
In our previous blog, Karen outlined the new categories available in Scarborough. While this is traditionally a sales tool used to generate category ideas, Scarborough is also a great tool for savvy programmers.
We all know the cliché “content is king.” What we need to add is – content is hard. The ravenous demand for content has never been greater. Generating salient and consistent content has become an art form.
This is where Scarborough can be a boon to programmers and on-air performers. The latest report has been released to all markets. Here are some ways you can use the data to improve your product.
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January 5, 2023
Filed Under: Hot Topics
Each fall, Nielsen Audio releases their second Scarborough survey of the year. This is the time in which several new categories and answer choices are updated. Usually, you will see many new choices, yet not much in the way of new categories. Well, I am excited to say that this year, it is packed with some new and revenue-enhancing categories!
Keep reading to see the highlights on how you can grow your 2023 revenue!
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December 8, 2022
Filed Under: Hot Topics
It has been said that radio is not rocket science. However, we can often overcomplicate things. If you program in a PPM market, you know the margins between a great book or a bad one can come down to a handful of meters. Before you pop the cork or revamp all your clocks, take a step back.
There are generally four things that can affect your station’s ratings…
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December 1, 2022
Filed Under: Hot Topics
Do you ever find yourself struggling to show an advertiser your station’s efficiency in delivering potential consumers to their store? Do you wish you had a way to show the purchasing power of your listeners?
The answer is simple…use Closing Ratios!
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November 17, 2022
Filed Under: Hot Topics
How much do you know about your market? Do you know how your market has changed by demo, county, or ethnicity? Who are the top employers in the market?
I have great news for you. You can get all this information, plus much more, in one single source.
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November 10, 2022
Filed Under: Hot Topics
As the calendar turns to November, all thoughts go to…when will the Christmas station start playing Burl Ives?
PPM has taught us that the switch to Santa has a profound effect on audience movement.
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November 3, 2022
Filed Under: Hot Topics
You probably don’t actually carry a briefcase anymore, yet you get the concept, right? What are the first things you need to learn and know about Radio sales? What are the things you need to know off the top of your head, or at least have at your fingertips to provide to a prospect?
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October 27, 2022
Filed Under: Hot Topics
Pretty much since the dawn of radio ratings, programmers (guilty) have blamed the ratings services for our “issues.” These issues usually mean bad ratings. From Arbitron to Nielsen, diary to PPM, the lament remains the same – sample sizes are too small.
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As kids growing up in downstate Illinois, we listened to WLS. Frankly, that Top 40 AM radio station was the only one we could get during the day (yes, I’m that old) with the music we were interested in listening to – as in, sorry, not country. But I only found out this year why the call letters for WLS were W-L-S. Originally owned by Sears, the call was to mark Sears as the “World’s Largest Store.” And then I got curious…
