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Posts in "Hot Topics"

We Need to Play Offense

July 21, 2022

Filed Under: Hot Topics

I am a geek for any kind of survey or questionnaire. I almost always participate for two reasons. First, because getting sample is difficult, and second, because I’m always curious about how questions are constructed.

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Know Your Sample

July 14, 2022

Filed Under: Hot Topics

I want to start off by saying this is not a blog post focused on bashing how radio ratings are created. The Nielsen PPM system is currency for our industry, and it is in all of our best interests to see it succeed.

That said, the system as currently constructed has its flaws. The biggest one is sample size. More sample would bring more consistency. However, the radio industry cannot afford to pay for this increase, and Nielsen certainly will not do it for free (nor should they). Read More…

Back to Basics: Show Your Station’s Targetability with Composition Reports

July 7, 2022

Filed Under: Hot Topics

Are you having difficulties convincing an advertiser that you are the right station for reaching their target consumer? This is most likely even harder if you are not a top-ranked station. What can you do to prove the value of your listeners?

We have a few ideas for you …

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Reach & Frequency with a K.I.S.S.

June 29, 2022

Filed Under: Hot Topics

How often have you started to create a schedule for an advertiser and wondered about Reach and Frequency? Which one is more important? When should I focus on REACH and when should the focus be FREQUENCY? Here is a K.I.S.S. (Keep It Simple, Stupid) approach.

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Sharing Is Caring

June 22, 2022

Filed Under: Hot Topics

As radio programmers, we can become obsessed with our competition. Where do our listeners go when they leave our station? As the most recent Jacobs Media Tech Survey pointed out – all too often they leave for audio sources that are not found on the radio dial.

Until we have a “one-ring-to-rule-them-all” audio measurement system, we can only track our listeners to other radio stations.

There is value in tracking listening within our own ecosystem. And there are some valuable – and easy to use – tools available for you to do just that.

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The Changing Face of AWTE

June 16, 2022

Filed Under: Hot Topics

Even after all these years, we have a hard time referring to Time Spent Listening (TSL) as Average Weekly Time Exposed (AWTE) in Portable People Meter (PPM) markets. We also seem to love those acronyms.

As The Ratings Experts, we have the benefit of looking at data from numerous markets in a variety of formats every single survey.

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Back to Basics: Determining the Right Schedule to Achieve the Advertiser’s Goal – Basic Scheduling Concepts

June 9, 2022

Filed Under: Hot Topics

Reach and Frequency are the pillars of any ad campaign. Which one is more important? It depends on the advertising goals and the buying cycle of the advertiser’s product. Let’s consider a few scenarios starting with the grand opening of a store. Do they need high reach, high frequency, both, or neither?

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Why People Listen to Radio … and How to Position with Advertisers

June 2, 2022

Filed Under: Hot Topics

In a prior blog, Steve Allan provided his take on the recent 2022 Jacobs Media Tech Survey. While the news from the survey was not all great for Radio, there were some positive takeaways. One thing that stood out for me was the top reasons people still listen to Radio. Do you know what they are? Go ahead … take a guess.

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Americans Are Planning Their Summer TRAVEL!

May 26, 2022

Filed Under: Hot Topics

The pandemic forced many of us to put all or most of our travel plans on hold these past two years. Travel restrictions continue to ease up, allowing Americans to re-start their travel plans for their next great vacation. What are the trends for travel this summer? How can Radio assist with travel planning?

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What the 2022 Jacobs Media Tech Survey Really Means for Radio

May 19, 2022

Filed Under: Hot Topics

The recently released 2022 Jacobs Media Tech Survey contained – as always – a treasure trove of insight into the attitudes of radio listeners. What makes this annual release so valuable is the trending information it provides. While radio remains a strong player in the audio entertainment landscape, there are some concerns.

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