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Posts in "Hot Topics"

Spotify vs. Radio

March 31, 2022

Filed Under: Hot Topics

Digital pure plays have been coming after radio’s lunch money for quite some time. Recently it appeared that Spotify has upped the ante. Under their “Spotify Advertising” banner, they posted the following: “Podcasts vs. radio: What’s the difference for advertisers?”

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The Games People Play

March 24, 2022

Filed Under: Hot Topics

Fred Jacobs recently wrote a blog called “Playing the PPM Game.” The gist of the article was that radio has suffered by playing to the meter.

In general terms, we agree with his point that playing to the meters – and not your audience – is not the best strategy. But what about the other side of the coin?

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Back to Basics: Why Can’t I Add My Station Cumes to Get a Cluster Cume?

March 17, 2022

Filed Under: Hot Topics

Wait a minute! What? I can’t do this? They are separate radio stations so why can’t I add the cumes together to get a cluster total?

This is the most common misuse of audience estimates that I have come across during my tenure in the industry. It’s easy to think we can add cume across stations, yet it’s not that simple…

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Do you know what Nielsen is up to?

March 10, 2022

Filed Under: Hot Topics

We’re not launching some tinfoil hat conspiracy theory. It’s a legitimate question.

Nielsen’s services are ever evolving. This is a good thing. It is also vital that you are up to date with all of these changes. While we never advocate playing the “ratings game,” you do need to be fully aware of the rules of engagement.

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Make a GREAT impression with Gross Impressions

March 3, 2022

Filed Under: Hot Topics

Radio has struggled to convey the benefits of a radio campaign in a simple manner. Reach, frequency, GRPs, and CPP can be very confusing … and what does all this really mean for the advertiser? How can we simplify Radio’s benefits for an advertiser? This is where Gross Impressions can be advantageous.

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When’s the Best Time for a Music Sweep?

February 24, 2022

Filed Under: Hot Topics

One of the benefits of Nielsen’s PPM methodology is that it yields a tremendous amount of data. Savvy programmers harness this data to make better decisions and, often, solve problems.

As The Ratings Experts, we relish finding solutions for our client.

Two programming questions that frequently pop up are:

  • Where should I place my heavy spot loads?
  • Where should I place long commercial-free music sweeps?

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Back to Basics: Ratings vs. Shares – What’s the difference?

February 17, 2022

Filed Under: Hot Topics

Many of you are probably thinking … Why do I need to know this? Simply put, they are both percentages yet percentages of two different bases or universes.

In last month’s Back to Basics post, we discussed Cume, Time Spent Listening (TSL), and Average Quarter-Hour (AQH). Now let’s explore the meaning and importance of Ratings and Shares.

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Radio’s Secret Weapon

February 9, 2022

Filed Under: Hot Topics

Radio as a medium has several strengths. Reach, frequency, and immediacy are the first to come to mind. It also reaches people closest to the point of purchase, as they can listen on their way to the store. What strength does Radio have that other media do not have and cannot have? It’s that PERSONAL CONNECTION to the audience. That’s our secret weapon!

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Is Retail Dead? Retailers Don’t Think So

February 3, 2022

Filed Under: Hot Topics

Over the past few years, retail stores with brick-and-mortar establishments have been negatively impacted by the growth of e-commerce. This was exacerbated by the pandemic, as online purchasing exploded. Many proclaimed retail dead and shopping districts a thing of the past.

However, there are indications that this trend may be reverting back to the norm…

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The In-Tab Dilemma

January 27, 2022

Filed Under: Hot Topics

If you are a Nielsen Audio subscriber – or read All Access – you know that the ratings company recently issued a statement concerning COVID and meter in-tab in PPM markets. Like many companies across a broad spectrum of industries, the pandemic has impacted their ability to perform at optimum levels.

We applaud Nielsen for their transparency on this issue. We also urge you to pay closer attention to your market’s in-tab every single month.

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