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Posts in "Hot Topics"

Radio Rules Christmas

March 12, 2015

Filed Under: Hot Topics

Radio has been living in fear of Pandora and the other pure plays for some time. In the weeks leading up to Christmas 2014, there was much speculation that, with the amount of online choices available, consumers would abandon their traditional holiday listening choices.

Then, the cold winds blew in from the north and reality prevailed.

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All Animals Are Equal

February 26, 2015

Filed Under: Hot Topics

“All animals are equal, but some animals are more equal than others.”
George Orwell, Animal Farm

Is every pair of ears worth the same amount to every advertiser? The answer is no. Certain audiences are worth substantially more to a given advertiser, depending on the age, sex, race/ethnicity, or geographical makeup of the audience and how well that audience matches the consumers looking for a particular product or service.

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Where There’s Smoke, There’s Sales

January 29, 2015

Filed Under: Hot Topics

And now there’s more data. From time to time, we all need to take a closer look at our Scarborough data, and now you will find that the smoking category has been opened up to provide more information on the smoking habits of your listeners, including how much and how often they smoke, as well as how many times they have tried to quit.

This added information provides tremendous opportunities for revenue growth, especially with the recent healthcare changes.

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Grow and Control Your Billing – It’s Back to Basics

January 15, 2015

Filed Under: Hot Topics

When most operators look at their business, they come to the conclusion, “It’s nothing that more revenue won’t solve.” True enough, sustained growth of revenue can alleviate many business problems. However, most broadcasters look at their present revenue and come to the conclusion that flat is the new up. It appears that this is even truer in the major markets.

So why is this?

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Occasions, Durations, and Shares – Oh My!

January 8, 2015

Filed Under: Hot Topics

The Holy Grail statistic of a station’s ratings is Average Quarter Hour (AQH). For programming it determines how much of the radio listening pie you have carved out for yourself. For sales it determines how much they can charge for that listening slice. The challenge for all is to increase that AQH number as much as possible.

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Targeting Hispanics and the Latest Beer Trends

December 18, 2014

Filed Under: Hot Topics

Hispanics are the largest ethnic group in the U.S. and they have more than $1 trillion in spending power. Where is this spending going? Many of these consumers are reaching for beer in social environments or at the end of a long day at work.

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ACA … Do We Still Care One Year Later???

November 20, 2014

Filed Under: Hot Topics

11-20-14aYes, we still better care. Radio still has major opportunity. Each year brings new opportunity mainly because every year brings open enrollment. With this second enrollment quickly approaching, the goal is for 13 million U.S. residents to have coverage at the end of the second enrollment period.

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Are You Overlooking an Extremely Valuable Consumer Base This Holiday Season?

November 13, 2014

Filed Under: Hot Topics

According to a recent Holiday sales forecast, the minority consumer will take the lead in Holiday 2014 spending. With the economy on the road to recovery, minority consumers will increase their holiday purchases more than the general population this year, and will be the key to enhanced seasonal spending.

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Where Is the Value in Radio?

November 6, 2014

Filed Under: Hot Topics

When the idea of product placement comes to mind, we often think of television or the movies. Perhaps we picture the massive red Coca-Cola glasses conveniently placed in front of each judge on American Idol, or the famous ‘Junior Mints’ episode of Seinfeld. Whatever it may be, the value of product placement, endorsed or not, is flooding the media scene, and it’s not limited to video.

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Is My Message Culturally Relevant?

October 23, 2014

Filed Under: Hot Topics

A recently published study by Nielsen, in partnership with ESSENCE, reminds us why it is crucial to ask the often overlooked advertising question: Is this culturally relevant?

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