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Filed Under: Hot Topics
Remember a couple of years ago when Nielsen announced Total Audience Measurement? And, remember our excitement about the prospect of a single ratings metric that combines all audio listening in your market?
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Relationship building is the core of all modern selling methods. Your ability to improve and maintain long-term client relationships is the foundation for your success in the media industry. Relationship building requires a clear understanding of the dynamics of the selling process as they are experienced by your clients.
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For decades, radio stations have been beaten up because advertisers did not like the “environment” that surrounded their ad message. In the ‘70s and ‘80s many advertisers did not want their message associated with rock music. In the ‘90’s they stayed away from hip hop. Now, many advertisers are staying away from talk programs, not because their audience is wrong, but because they’re afraid to be associated with the station’s content.
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The windows are rolled down. Or better yet, the top to that beautiful red convertible is down. And, as the wind gently brushes your hair, your preferred radio personality announces your favorite song is up next and you, without hesitation, proceed to turn your volume to 10. Commencing to joyfully sing as if you and James Corden are engaged in “carpool karaoke,” gliding down the highway with ease. ♪♪Little red Corvette. Baby you’re much too fast. Little red Corvette. You need a love that’s gonna last.♪♪
http://www.usatoday.com/story/life/entertainthis/2016/12/26/george-michael-james-corden-carpool-karaoke-ride/95848692/
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Spring cleaning is upon us! It’s the beginning of March, which means people are cleaning out garages and closets, heading outdoors, and casting out winter. The sun is shining, it’s getting warmer and believe it or not, it’s the perfect time to sell, buy, or renovate your home! With cleaning comes some thinking, is your home too small? Are you tired of renting? Or maybe you just need a change. Whatever your influence is, spring is the ideal time for your real estate venture.
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No one can argue that 2016 was not a year of ups and downs. The entertainment industry was hit hard with loss all year long as some of the most memorable performers passed away. Musical icons who influenced us all, trailblazers who defined genres, and young performers who were sculpting their careers – 2016 didn’t make distinctions; it took them all.
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Patriots or Falcons fan? Democrat or Republican? 18-34 or 25-54? With each of these, we quickly form a mental image of the person who falls into one of these categories. And that’s OK – up to a point. We need ways to make sense of our world, and broad categories help us start the process of communicating with the group we are trying to reach.
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Every NFL fan knows that when there is a questionable referee call, the coach has the opportunity to challenge the call. At that time, an independent panel reviews the call and they have three choices:
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Over the past few decades polling and survey techniques have become more scientific and we are led to believe more precise. However, the recent presidential election proved that this “exact science” can result in terribly wrong results. How else can you explain that just about every poll had predicted with confidence that Hillary Clinton would be the next president? All Americans now know that the outcome was very different than the polls had projected.
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Back when PPM was new on the scene, Coleman Insights shared some valuable ideas about what they coined “the three ‘I’s” – Invisible, Incidental, and Intentional cume listening. These classifications remain valuable today, and we can utilize Nielsen’s software to zero in on the most important group: Intentional listeners.
