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Filed Under: Hot Topics
It’s true, in the unique world of Nielsen Audio ratings, 5 minutes of listening can count as 15 and 8 minutes might not count at all. It’s all about the quarter-hour, people.
Filed Under: Hot Topics
Spring has sprung folks, and it’s time to cash in on its arrival. While many of us may have had trouble adjusting to our missing hour last week, it’s also refreshing to have those extra rays of sunshine at the end of the work day. Soon we’ll all be breaking out our lawn mowers to tackle those long blades of grass that seem to have sprung up overnight, and our weekly mowing sessions will begin. In addition, the smell of mulch will fill the air as neighbors start planting, gardening, and working on other landscaping projects.
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So do we, as an industry, continue to allow people to say “Oh, Radio has died,” “No one listens to Radio anymore,” “Radio is so antiquated,” or do we finally fight back and show them the data of how ALIVE, KICKING, VIBRANT RADIO really STILL is?!?
Filed Under: Hot Topics
If you work in sales, you may have heard someone suggest the “fake it ‘til you make it” approach to professional success. Some situations might call for this mindset, such as addressing a lack of confidence or continuing to smile and positively influence others when having a bad day. HOWEVER, “fake it ‘til you make it” can often times become counter-productive.
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The IRS reports that U.S. residents received over $306 billion in tax refunds last year. In fact, 73% of tax returns processed yielded a refund. That means that nearly three-quarters of the taxpayers in your market will be walking around with an average of $2,797 in their pockets pretty soon. How do you reach them? RADIO!
Filed Under: Hot Topics
A couple of years ago, I started studying Spanish. At that time, I started listening to the local Spanish radio station to help me learn a bit more of the language. One of my favorite songs was “Mi gente” (My people) as recorded by Marc Anthony.
The irony is that I am not exactly “mi gente.” In fact, I am so far out of the typical demographic for this station (falling outside of the station’s core audience both ethnically and age-wise), that, statistically speaking, I’m not even a blip on the Nielsen radar.
Filed Under: Hot Topics
It is well-known that marketers look to the habits of the youngest consumers to anticipate future trends. In Country Radio, this means the development of rich social networking and mobile marketing strategies among younger listeners, who are driving its growth.
Filed Under: Hot Topics
We have heard it hundreds of times, from both sales managers and program directors; I will trade all of my 55+ listeners for just one Adult 25-54. As crazy as that sounds, everyone in radio knows why this is. Once a consumer turns 55, their value to advertisers plummets. A couple years ago I talked about my personal issue with the incredibly discounted value advertisers attribute to Adults 55+.
Filed Under: Hot Topics
Radio and retailers: Get ready to celebrate a very happy holiday season! The 2015 holiday spending forecast is out, and it is predicted that spending levels will be at the highest they’ve been in the past 14 years. A recent report shows that holiday spending in the U.S. will increase by three to four percent, as sales figures are expected to increase from $608 billion in 2014 to somewhere between $626 and $633 billion in 2015. While this growth may be a little lower than what was recorded last year, it is still well within the range of the growth rates recorded each year since 2012.
Filed Under: Hot Topics
It’s no secret that the radio industry is ready to rake in some extra cash as political advertising takes center stage. In fact, a projected $11.38 billion dollars will be spent on political advertising in 2016. Staying true to our commitment to the industry, we want to help you win.
