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Posts in "Hot Topics"

Some Impressive “Power of Radio” Stories from Arbitron

June 19, 2012

Filed Under: Hot Topics

We have been impressed with the variety of impactful new sales materials that Arbitron has been adding to its website, demonstrating the power of radio.  Have you seen these and added them to your arsenal of pro-radio stories?

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Radio Connects with “Green” Consumers

June 3, 2012

Filed Under: Hot Topics

These days, an environmentally-conscious mentality has become the trend.  This is a great opportunity for Radio, as our industry has been challenged to help our advertisers connect with the eco-friendly consumer, and to highlight radio’s tremendous ability to reach these individuals.

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