September 10, 2025
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our number crunching cohorts from XTRENDS – are back to bring the heat, fan the flames, to smoke, cook and burn the AUGUST data. We’re here with our usual sizzling hot takes, blowing the top off of the Scoville scale. Let’s just say – we’re on fire!
The AUGUST survey ran from JULY 24th through AUGUST 20th. There were no major holidays, but it did feature a lot of heat and humidity.
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September 8, 2025
AUGUST is normally thought to be the end of the “dog days” of summer. But did you know that AUGUST 17th is Cat Night? According to an IRISH legend, witches could turn themselves into cats eight times during the month. However, if they tried it a ninth time they could not return to their human form. Hence the genesis of the cliché: “A cat has nine lives.”
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with data diviners from XTRENDS – are stirring up another cauldron of commentary on the AUGUST survey. It ran from JULY 24th through AUGUST 20th. It was devoid of any holidays but did feature a lot of PTO. Here’s what occurred in the ratings multiverse…
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September 5, 2025
There is not a current or former Program Director (ok, Content Manager) alive today who could listen to the #1 station in any market and not pick it apart. That’s kind of our thing.
I have not been inside a radio station in quite some time, but I still have those instincts. Given that my role is now one of data analyst, I try to avoid any kind of consultant style critiques.
Then, I went on a brief road trip. Out of curiosity I decided to listen to a big market music station. Here’s what happened:
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August 20, 2025
Proving that we can flog a bit to death, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our co-conspirators from XTRENDS – are back with another round of late data. Fortunately, data delayed is not data denied. While we have been unable to identify the cause of this glitch, we’re reasonably sure it has something to do with our expired automobile warranty. We did place a call to IT but they referred us to ICE T, instead.
The JULY book ran from JUNE 26TH through JULY 23RD and did have a somewhat extended holiday weekend along with the usual summer stuff. Let’s go inside the numbers:
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August 19, 2025
The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the numbers nerds from XTRENDS – are all about doing our own research. As we continue to dive deeper into the unexpected data processing glitch that has delayed these roundups, we have discovered a deeper conspiracy. Apparently, some of our computers still operate on Windows 97. While that was a bit of concern, we consulted with Clippy (the OG AI) and it said all systems are a go. For now.
The JULY book ran from JUNE 26TH through JULY 23RD. It was hot and humid and featured a long holiday weekend. Now, let’s dive in.
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