January 28, 2016
A couple of years ago, I started studying Spanish. At that time, I started listening to the local Spanish radio station to help me learn a bit more of the language. One of my favorite songs was “Mi gente” (My people) as recorded by Marc Anthony.
The irony is that I am not exactly “mi gente.” In fact, I am so far out of the typical demographic for this station (falling outside of the station’s core audience both ethnically and age-wise), that, statistically speaking, I’m not even a blip on the Nielsen radar.
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December 17, 2015
It is well-known that marketers look to the habits of the youngest consumers to anticipate future trends. In Country Radio, this means the development of rich social networking and mobile marketing strategies among younger listeners, who are driving its growth.
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December 3, 2015
We have heard it hundreds of times, from both sales managers and program directors; I will trade all of my 55+ listeners for just one Adult 25-54. As crazy as that sounds, everyone in radio knows why this is. Once a consumer turns 55, their value to advertisers plummets. A couple years ago I talked about my personal issue with the incredibly discounted value advertisers attribute to Adults 55+.
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November 12, 2015
Radio and retailers: Get ready to celebrate a very happy holiday season! The 2015 holiday spending forecast is out, and it is predicted that spending levels will be at the highest they’ve been in the past 14 years. A recent report shows that holiday spending in the U.S. will increase by three to four percent, as sales figures are expected to increase from $608 billion in 2014 to somewhere between $626 and $633 billion in 2015. While this growth may be a little lower than what was recorded last year, it is still well within the range of the growth rates recorded each year since 2012.
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November 3, 2015
It’s no secret that the radio industry is ready to rake in some extra cash as political advertising takes center stage. In fact, a projected $11.38 billion dollars will be spent on political advertising in 2016. Staying true to our commitment to the industry, we want to help you win.
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