August 22, 2013
On August 1, 1981, MTV debuted with the The Buggles’ song, “Video Killed the Radio Star.” Thirty-two years later MTV has evolved and is no longer playing music videos. As far as radio; most stations are still pumping out the music and the hits.
So now we hear that the internet is the next piece of technology that is going to kill the radio. If you believe the digital audio services claims, this has already happened. The trouble is there are no facts to back up these self-promoting statements. In every market we examined, radio has a ninety-plus percent reach. That means that just about everyone tunes to the radio in an average week. There goes the belief that radio is a dying medium.
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August 15, 2013
On July 28, the world’s second- and third-largest media groups officially announced their intentions to merge by the 1st quarter of 2014. Omnicom and Publicis will form Publicis Omnicom Group, growing to twice the size of former #1 media group WPP in terms of revenue.
Once the dust settles, there will still be one question that can only be answered in time; “Is Bigger Better?” Considering that these are massive media groups and there are plenty of variables going into this merger, we’ll leave the details at the door and try instead to tackle the bigger picture.
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August 8, 2013
A quick search on Twitter of some keywords will bring up a handful of tweets from people who received a crisp dollar bill from Arbitron as an incentive to keep track of their radio listening. Receiving cold hard cash in the mail or being asked to wear a meter that is reminiscent of an early ‘90s pager is kind of exciting. It’s exciting enough that many people would want to tweet about it … or share it on Facebook … or post it to Tumblr.
The vast number of ways a social media user can express themselves to the world has made Arbitron’s quest for anonymity a serious headache.
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July 31, 2013
Last month, Arbitron released TAPSCAN 11.2. The latest enhancements to the newest version of TAPSCAN Web include the capability to schedule non-traditional revenue in the NTR Schedule tab, new features in Research Reports, and more browser support. The following is a summary of the latest improvements included in TAPSCAN 11.2.
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July 30, 2013
Check out our guest article on Arbitron’s Not Your Average Quarter-Hour programming blog here.
