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Sleigh Bells Ring
Can you hear it? Shhhh … listen. Ring a ling a ling … hear the bells? That’s the sound of the Program Director chomping at the bit to start playing Christmas music NOW if they could. But, stop it, you overzealous musical powers that be. We’ve barely packed away our bathing suits. (♪♪ hmmm … hmmm … Margaritaville … ♪ ♪)
Radio cares because of one word … OPPORTUNITY! The Affordable Care Act (ACA), or Obamacare, will bring a number of different opportunities to radio’s door.
There is an ongoing discussion in the industry about the pros and cons of simulcasting your broadcast content on your internet stream. With apologies to Mr. Shakespeare, we thought it would be helpful to explore some of the issues in detail to help you make this important business decision.
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If weekends aren’t playing a significant role in your radio advertising campaigns, you are missing a tremendous opportunity to reach your target consumers as they prepare to make purchasing decisions. There’s no better time than on the weekend to reach consumers who are grocery shopping, eating at restaurants, deciding what to do and where to go with their families, working on home improvements, and so many other weekend activities that result in a purchase or expenditure.
Is anyone listening to radio during the Weekends? ABSOULTELY!
Now You Just Need to Prove It to Your Advertisers.
Why a Client Needs Analysis?
While it is important to provide the prospective client with as much information as you can, it is also important to find out as much as possible about their business. The best way to do this is by conducting a Client Needs Analysis. The basis for conducting the client needs analysis is simply to identify the client’s needs and objectives. It will also give you and the client the opportunity to brainstorm and create a plan or strategy that the client can clearly see will take care of their needs and objectives.
