Commercial Radio

Want to grow your ratings? How about your revenue?

You’ll need to know a lot about your listeners to make it happen—more than a casual stroll through your Nielsen Audio data can tell you. You also need to be able to present your data in a way that makes advertisers say, “Yes, absolutely, sign me up.” Let’s face it: your programmers will have more time to strategize if they don’t have to sit in front of a computer running reports all day. And your sales people are too busy getting in front of customers to slice and dice data into the most effective sales presentations. That’s where Research Director, Inc. comes in.

• Got a hot advertising prospect you don’t want to slip away? Not to worry; we’ll help you. We give you the knowledge you need, even full-blown, branded sales presentations—fast. Maybe you’re a little “ratings challenged.” No matter, our expertise is finding creative ways to position your station to increase your odds of getting on the buy. Find out more about how Research Director helps you sell more.

• You say your ratings just dropped and you don’t know why? We can help you there, too. We also have the programming expertise to help you turn it around. Find out more about how Research Director helps you build your audience.

Get ready to know your audience much better.

Working with Research Director’s team of radio professionals, it won’t be long before you’ll know more about your audience than you ever thought there was to know. We’ll even come to your site to share what we’ve learned with your staff—face-to-face. You’ll make better programming decisions and more effective sales presentations. And you won’t have to spend your days and nights nose-deep in your numbers, because that’s what we’ll be doing.

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