Posts in "Hot Topics"
April 30, 2019
Filed Under: Hot Topics
For decades (yes, decades) radio has had the unique benefit of having local personalities reading advertisers’ messages live on the air. These live reads demand a premium and for many stations are a significant contributor to the station’s overall revenue. This is because these personalities have a relationship with the listeners and their endorsement builds tremendous one-to-one value to the listeners.
So what can a local sales rep or station do to maximize this important source of revenue?
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March 5, 2019
Filed Under: Hot Topics
The following statement could be directly from Captain Obvious: For radio to grow, it needs to attract new advertisers to our medium. One obvious source of new advertisers is broadcast television. Targeting those advertisers who dedicate 100% of their broadcast budget to television is key for radio’s future growth.
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February 5, 2019
Filed Under: Hot Topics
The Beatles 1963 album “Please Please Me” had the song, “Do You Want to Know a Secret,” which was also the opening line of the song. The second line was “And promise not to tell.” There is an assumption that if someone tells you “a secret” that you keep it to yourself.
While keeping a secret is considered an admirable thing, there is one secret that radio broadcasters need to tell everyone.
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January 21, 2019
Filed Under: Hot Topics
Radio station programming and marketing directors joke, “If only I knew who was carrying those meters, then I could really grow my ratings.” Many organizations, including Research Director, Inc., have built tools to focus on those listeners who are carrying a meter. Most just drill down by age and geography.
Nielsen will now deliver to its clients a report that lets them know the profile of those that are carrying meters in their market. Now, it does not give you their name and address, nor does it focus on individual meter keepers. Instead, this report, called “PPM Panel Characteristics,” outlines the characteristics of your market’s meter keeper with detail that is not available elsewhere.
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January 8, 2019
Filed Under: Hot Topics
Which could mean potentially losing business! Are you willing to stand as strong as Colin Kaepernick in your beliefs? Are you willing to lose that business because the client does not believe in the VALUE of your listeners? Are you going to cut the rate even though the data shows that your station is the best for clients because you just want the business?
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December 4, 2018
Filed Under: Hot Topics
Hello folks … once again it’s my turn to write a blog. UGH!
And the reason for my “UGH!” now (and always) is usually the same … what in the world am I going to write about?????? And, I swear this go around, I had a serious case of blog block. I’ve pondered it long and hard over the past couple of weeks and nothing, seriously, absolutely nothing!
So, with a deadline looming (overdue, in fact), and being the researcher that I am, I googled “blog ideas” in hopes of coming up with a topic. This (among many others) is what I stumbled upon … 47 Blog & Content Ideas for When You Have a Mental Block.
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November 7, 2018
Filed Under: Hot Topics
Each year, effective with the October PPM and Fall diary books, updated population numbers are incorporated into Nielsen Audio’s radio audience estimates. Changes within a station’s key demographic can significantly impact its ratings, even if panelists’ or diarykeepers’ listening hasn’t changed at all.
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October 9, 2018
Filed Under: Hot Topics
One of the most valuable skills that a salesperson can have is knowing how to sell to anyone. Being a great salesperson opens up many doors of opportunity, especially for entrepreneurs and business owners.
Here are a few great tips for selling to anyone in 2018 and beyond.
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September 11, 2018
Filed Under: Hot Topics
Apple has made the term “FaceTime” synonymous with video communications through your phone. All levels of communication can be done with that small gadget that is never out of your reach. Why meet in person when you can see and hear them through your cell phone?
No question about it, cell phones have vastly improved quick and efficient communication. However, it has not replaced real facetime.
Why is that?
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August 14, 2018
Filed Under: Hot Topics
For years the Pureplays, especially Pandora, have made claims that they are bigger than radio stations in their market. The problem was Pandora was comparing their internal data manipulated to look like Nielsen, to the Nielsen data broadcasters use every day.
We understand that the Pureplays sell on impressions while radio stations sell on GRPs. Therefore this is a positioning issue and not a pricing issue. But a comparison to position your radio station better than the Pureplays has always been important.
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