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You may have read the recent “Tuesdays with Coleman” blog from Jay Nachlis. The topic was cume conversion – what percentage of your overall cume is P1 to your station? Frankly, this is not a metric that we have paid much attention to in the past.
Recently, this spawned a discussion with one of our clients which had me embarking on a mission. How are stations/formats performing at cume conversion? Read More…
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For decades, radio’s favorite sport has been complaining about the ratings. Whether it was Arbitron or Nielsen, we too often blame the service for our performance.
While there are times when things like sample size or proportionality are an issue, the truth about your station’s numbers is always contained in the data. Whether you use a service like ours or just the tools provided by Nielsen, a little digging can reveal the truth… Read More…
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We are ruled by the ratings. Whether you’re getting 13 PPM surveys a year, rolling diary results, or two books a year. The results of these report cards determine our collective fate.
There are plenty of tools that help you gain a deeper understanding of the who, what, and where of your audience. Nielsen provides a CPR (Control Panel Report), for example. Of course, The Ratings Experts here at Research Director, Inc. have several tools that can help you do an even deeper dive…
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I am a huge fan of Bob Hoffman, aka The Ad Contrarian. He is a former advertising executive who is not afraid to take his former industry to task. He also has a sharp insight into how advertising should work.
His most recent email contained an interesting thought…
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Are you prepared for the hot categories for this year? Do you know what categories will be strong for your market and station? Some of the top categories expected to be strong in 2023 include Technology, Education, Auto Repair, and Healthcare. Are you ready to show advertisers the value of partnering with your station(s) to help them grow their business?
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As kids growing up in downstate Illinois, we listened to WLS. Frankly, that Top 40 AM radio station was the only one we could get during the day (yes, I’m that old) with the music we were interested in listening to – as in, sorry, not country. But I only found out this year why the call letters for WLS were W-L-S. Originally owned by Sears, the call was to mark Sears as the “World’s Largest Store.” And then I got curious…
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Radio has traditionally been built around Morning Drive. That is where all the resources – and “entertainment” – has been focused for decades, at least when it comes to stations that focus on music. This industry muscle memory has been hard to shake.
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In our previous blog, Karen outlined the new categories available in Scarborough. While this is traditionally a sales tool used to generate category ideas, Scarborough is also a great tool for savvy programmers.
We all know the cliché “content is king.” What we need to add is – content is hard. The ravenous demand for content has never been greater. Generating salient and consistent content has become an art form.
This is where Scarborough can be a boon to programmers and on-air performers. The latest report has been released to all markets. Here are some ways you can use the data to improve your product.
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Each fall, Nielsen Audio releases their second Scarborough survey of the year. This is the time in which several new categories and answer choices are updated. Usually, you will see many new choices, yet not much in the way of new categories. Well, I am excited to say that this year, it is packed with some new and revenue-enhancing categories!
Keep reading to see the highlights on how you can grow your 2023 revenue!
Read More…
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It has been said that radio is not rocket science. However, we can often overcomplicate things. If you program in a PPM market, you know the margins between a great book or a bad one can come down to a handful of meters. Before you pop the cork or revamp all your clocks, take a step back.
There are generally four things that can affect your station’s ratings…
